* Increased credibility * Leverage for profitable Joint Ventures * More exposure through article reprints, for example * An additional source of income through advertising sales

While publishing a newsletter can be a very profitable venture, fact of matter is, they're also a lot of work. Here are a few things to think about before you get started.

__1. What Type of Newsletter Do You Want to Write?

The type of material you include in your newsletter is as endless as your imagination. Some suggestions include:

* Featured Article * Useful Website Pick * Reader Q&A * Letter to Editor * Surveys or Polls * Product Reviews * Suggestion/Help Column for Subscriber Websites or Products * Tip of Day * Inspirational Quote

__2. Where Will You Get Your Content?

Will you write all content yourself, get others to write it for you (ghost-writers), or use 'recycled' articles from other writers?

Fresh, original content is best. It gets tiresome when you see same article in 7 different newsletters! If you don't think you can manage writing *all* of your content, perhaps you can compromise: mostly your own writing, with occasional third-party article thrown in.

__3. How Often Do You Plan to Publish?

One of advantages of offering a free ezine is opportunity to build a relationship with your readers. They come to know you and trust you, and you, in turn, learn what types of products or services they're interested in.

A newsletter that's published too infrequently runs risk of being forgotten by its readers. On other hand, one that's published too often may annoy its readers and cause them to unsubscribe or delete message.

Many popular ezines are published once a week or once every two weeks. Use that as a *guideline* for determining your own publishing schedule.

__4. Can You Afford a Professional List Manager?

A list manager automates tedious task of subscription management. In other words, it automatically handles subscribe and unsubscribe requests from your readers.

You've seen headlines like this one. Perhaps you've even purchase HIT GENERATION service in hope that it might sky-rocket your online business success.

These days-->with sophisticated tracking software used by many hit generation businesses, it is possible for people to actually deliver on their promise and produce traffic at you site. In fact, they can even produce TARGETTED traffic-->people interested in kind of offers you make on your site.

SO WHAT!

Seriously, does that increased traffic really make a difference. Sadly, for most sites, answer it NO!

Why not? Well, let's begin by stating that problem is not with hit generation company. They are doing exactly what they promise to do-->bring traffic to your site.

The problem is you, or rather with your site. It is not doing what it is suppose to do! There are two potential problems. Your site may not be keeping visitors long enough for them to place an order. Or your site is not offering your visitors a reason to BOOKMARK and return to your site.

This article is written with following assumption: The Only Visitor That Counts Is A Repeat Visitor!

An old advertising proverb declares: "Six times and they're sold!" Here's theory: "To make a sale you need to get your marketing presentation in front of a prospect at least six times."

So here's question: How can you create a site that will motivate people to keep coming back and become a REPEAT VISITOR?

That is more simple than it sounds! Here's answer in a nutshell: Offer people a reason to come back and they will!

So what do people want? Here is a brief list of things that PEOPLE WANT in life. If your site includes fresh and interactive content that addresses these WANTS, then they will keep coming back to your site.