8 Essential Questions For Aspiring Ezine Editors

Written by Angela Wu

Online business 'newbies' have no doubt heard that offering a free newsletter is one ofrepparttar best ways available to build their business and their profits. Some ofrepparttar 125259 benefits include:

* Increased credibility * Leverage for profitable Joint Ventures * More exposure through article reprints, for example * An additional source of income through advertising sales

While publishing a newsletter can be a very profitable venture,repparttar 125260 fact ofrepparttar 125261 matter is, they're also a lot of work. Here are a few things to think about before you get started.

__1. What Type of Newsletter Do You Want to Write?

The type of material you include in your newsletter is as endless as your imagination. Some suggestions include:

* Featured Article * Useful Website Pick * Reader Q&A * Letter torepparttar 125262 Editor * Surveys or Polls * Product Reviews * Suggestion/Help Column for Subscriber Websites or Products * Tip ofrepparttar 125263 Day * Inspirational Quote

__2. Where Will You Get Your Content?

Will you write allrepparttar 125264 content yourself, get others to write it for you (ghost-writers), or use 'recycled' articles from other writers?

Fresh, original content is best. It gets tiresome when you seerepparttar 125265 same article in 7 different newsletters! If you don't think you can manage writing *all* of your content, perhaps you can compromise: mostly your own writing, withrepparttar 125266 occasional third-party article thrown in.

__3. How Often Do You Plan to Publish?

One ofrepparttar 125267 advantages of offering a free ezine isrepparttar 125268 opportunity to build a relationship with your readers. They come to know you and trust you, and you, in turn, learn what types of products or services they're interested in.

A newsletter that's published too infrequently runs repparttar 125269 risk of being forgotten by its readers. Onrepparttar 125270 other hand, one that's published too often may annoy its readers and cause them to unsubscribe or delete repparttar 125271 message.

Many popular ezines are published once a week or once every two weeks. Use that as a *guideline* for determining your own publishing schedule.

__4. Can You Afford a Professional List Manager?

A list manager automatesrepparttar 125272 tedious task of subscription management. In other words, it automatically handles subscribe and unsubscribe requests from your readers.

There are many good list managers available. Some are 'free'; that is, you may use them for free if you accept third-party advertising in your message or, alternatively, delivered to your mailbox.

The Only Visitor That Counts Is A Repeat Visitor

Written by Dr. Bill Nieporte

"Get 5000 Visitors In The Next 30 Days-->Guaranteed!"

You've seen headlines like this one. Perhaps you've even purchaserepparttar HIT GENERATION service inrepparttar 125258 hope that it might sky-rocket your online business success.

These days-->withrepparttar 125259 sophisticated tracking software used by many hit generation businesses, it is possible for people to actually deliver on their promise and produce traffic at you site. In fact, they can even produce TARGETTED traffic-->people interested inrepparttar 125260 kind of offers you make on your site.


Seriously, does that increased traffic really make a difference. Sadly, for most sites,repparttar 125261 answer it NO!

Why not? Well, let's begin by stating thatrepparttar 125262 problem is not withrepparttar 125263 hit generation company. They are doing exactly what they promise to do-->bring traffic to your site.

The problem is you, or rather with your site. It is not doing what it is suppose to do! There are two potential problems. Your site may not be keepingrepparttar 125264 visitors long enough for them to place an order. Or your site is not offering your visitors a reason to BOOKMARK and return to your site.

This article is written withrepparttar 125265 following assumption: The Only Visitor That Counts Is A Repeat Visitor!

An old advertising proverb declares: "Six times and they're sold!" Here'srepparttar 125266 theory: "To make a sale you need to get your marketing presentation in front of a prospect at least six times."

So here'srepparttar 125267 question: How can you create a site that will motivate people to keep coming back and become a REPEAT VISITOR?

That is more simple than it sounds! Here'srepparttar 125268 answer in a nutshell: Offer people a reason to come back and they will!

So what do people want? Here is a brief list of things that PEOPLE WANT in life. If your site includes fresh and interactive content that addresses these WANTS, then they will keep coming back to your site.

People want to know how to make money. People want to find ways to win money. People want to learn how to save money. People want to lose weight. People want to look better. People want to feel better. People want to have a better sex life. People want to have a happier home life. People want to have more knowledge. People want to help others. People want to experience personal success in life. People want to develop friendships.

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