Traffic from search engines is widely considered best (and cheapest) way to generate traffic to your site. The increasing popularity of search engines has led to development of a whole industry that revolves around ways to “optimize” websites.
The end result is that many people now think that only “professionals” can help their website rank high within search engines. But, truth is that anyone can structure their site so they rank high for many keywords.
Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:
1) Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page. Instead of doing this, you should focus on one specific keyword for each page. That way, you can make sure that page is focusing on that one word without any distractions. If you want to target multiple keywords then it is necessary to create a separate page for each.
2) List your major keywords in links back to your site: Many search engines, Google being most famous, have started to take into account words that are mentioned in title tag of links that point to your site. So, a great way to improve your rankings for your keywords is to place it in title tag.
3) Make your first 100 words on page keyword rich: Another mistake that most webmasters make is to have a menu on left-hand side of a website. Since search engines primarily focus on first 100 words of a website, a left side menu is a misuse of valuable space.
Instead of doing this, you should have your title, description and web copy within first 100 words of your site. An easy way to do this is to have your menu on right instead of standard left-hand side.
But, since left-handed menu is now commonplace, you can also choose to put your first 100 words above left-handed menu, so this text will be first thing read on your website.
4)Insert keyword into your title tag: In source code of most pages are “header tags” (also known as Meta tags), which help search engines understand content of page.