8 Advantages of Publishing Your Own Book as an Entrepreneur As an aspiring or an established entrepreneur, you are an expert in something, but does rest of world know? You have a wealth of information, experience and knowledge that you can package into a book that will benefit others. This truly is information age and people want to know what you know.
1. A book will give you unbelievable credibility which increases respect you will receive from customers and business associates. Wouldn’t you be more likely to purchase widgets from business person who wrote book on widgets? New customers are more likely to take advice from, or purchase services/products from, an established author. Many consultants increase levels of their business simply by writing a book on their area of expertise.
2. The typical business person might run into roadblocks when seeking media recognition and publicity for their product or service because media tend to see this kind of exposure as advertising. However, books receive exposure in form of reviews or features all time. Books make great print stories and authors make great featured guests on radio and television shows. Sure beats pulling together an advertising budget.
3. Writing a book gives you instant expert status. If you wrote book, you are now seen as authority on that subject by others. And you are! You will have now proven that you know what you’re talking about. You will show, in writing, that you know your business area inside and out.
4. Most entrepreneurs love to hear that publishing a book can easily lead to increased fees. People will pay more to work with an established expert then someone who seems less established in a business. Your book has just given you instant added credentials. It would be nice to add “author of…” behind your name, wouldn’t it?
5. If you are not already a consultant, a book along with your proven expert status could bring you new consulting opportunities where you can bill for your time to educate, speak to and work with other companies and individuals helping them succeed through what you know.