8 Action Steps to Build Effective and Sales StrategyWritten by Bukit Sorrento
The 6th Pillar Program is all about DOING. It sets out 8 Action Steps to follow, one per week. Each one will be very short (yes, I promise) and will focus upon one simple, do-able, fast, effective and sales-building strategy. Originally introduced to help members of SiteSell.com's 5 Pillar Program, it was so well received that "graduates" urged us to provide it to a wider audience, so that all affiliates (or those considering this wonderful, product-free way to generate revenue), could benefit from these all-important fundamentals. Here's what one graduate of 6th Pillar Program, 5 Pillar Affiliate John Curgenven (john@aLOTeasier.co.uk), e-mailed as feedback... "Overall I think it is a very good program for someone like me - many interests, lots to do, on go all time, in an environment where there are always distractions. It ensured that I reserved a time slot for uninterrupted concentration - I let my family know that I did not want to be disturbed and I switched telephone to answerphone. I looked forward to each task and found that it provided food for thought and subsequent inspiration for activities not necessarily spelled out in program. i.e. It made me think. The 6th Pillar Program offers a much better way of "kicking-off" for someone looking to get ball rolling but who has very little time - until success justifies more of it." The 6th Pillar Program is not just for time-pressured. It will also help you if you are new to affiliate programs, or if you have not been successful despite your efforts to date.
| | Checklist for finding profitable affiliate programsWritten by Bukit Sorrento
High quality product or service -- remember, it’s your reputation that is on line (and online!). Don’t recommend products that UNDERdeliver.+ Merchant has a good site that sells effectively. + Ability for affiliate to link straight to individual products, rather than just to home page. (If visitor has to find product that you recommend, your Conversion Rate plummets.) + Type of payment model... Pay-per-sale and pay-per-lead are good. This is true “performance marketing.” If your referred visitor delivers desired response, you get paid. + Affiliate Support... • Accurate, reliable real-time online accounting, preferably with some kind of ability to “audit” by spot-checking • Detailed traffic and linking stats • Notification by e-mail when a sale is made • Useful marketing assistance, provides traffic-building and sales-getting tools • High-quality newsletter that educates, trains, and accounts for amounts earned • Professional marketing materials available • Affiliates receive discount on products Great affiliate support is important for a “between lines” reason, too. It indicates a high degree of commitment to program and its affiliates.
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