Before you invite folks to see your masterpiece you need to check and correct all parts of your site, and especially home page.

*Test your headline. You have 4 seconds to get your visitor's attention. Test your title or opening sentence of copy. This one item alone can make a huge difference in responses you receive. Instead of wasted words "welcome," put a benefit with a link to either a story about your product or product itself. When I placed "Quadruple your Web Sales in Just Three Months" with a click here following it, my Web sales increased ten times from original one, and this is only 3 months time. If your headline doesn't do it, game is over.

*Test your offer. People perceive more value when you add an incentive to buy. Give them a bonus FREE report or a tips list with order. It takes little time and effort to create, but it increases sales ten-fold. For holidays I plan to motivate my visitors with "Holiday Specials" where I will offer a bundle of products at a lower price than highest one. Test your copy by emailing your preferred audience several choices. Which one would they buy? Emphasize different benefits, try different phrases, power words and metaphors. Appeal to their different senses like smell, touch, emotions and visual.

*Test your price. A price that is too low is as bad as a price too high. Too low a price devalues your product or service. Potential clients or buyers might think, "If it's that cheap, it must not be good." One myth is that eBooks have less value than print books. If your book has information your one particular audience wants, you must price it accordingly. My eBooks are in 8 ½ by 11" format. That means they have twice information as a regular size book. They can be purchased by regular eMail or put into Portable Document Format.

The instructions given below are for RealAudio on a Windows 95/98 computer, but process is almost identical for RealVideo and other platforms. I tentatively suggest you print out this tutorial for easier reading, by copying text and pasting it into Wordpad or Word then printing it out. Or if, you prefer, you can download text as a zipped document from here. Netscape users please press shift as you click to save file to disc.

Before you start, be sure you:

1: have an audio or video file in one of following formats: AVI, MOV, WAV, or AU format. If your file is not in one of those formats, you will need to convert it before starting this tutorial.

2: check with your internet service provider or people who provide your web space that they support streaming media. This is one sure thing that will guarantee that you'll never get this technique to work on your site. Save your self a lot of time and effort by finding out before you start this tutorial.

3: are not violating any copyright laws by placing copyrighted material on your web site. It goes without saying that best files to put on your web site are files you've created yourself. A snippet of Spice Girls may titillate a few but it won't encourage people to stick around or even come back to see how your site develops and it may make you vulnerable to prosecution.

Step 1: Download RealProducer encoder The current version is RealProducer 7.0. To get encoder, click here, fill out form and download encoder. I've been through this process myself a few times and I can guarantee that Real won't send you annoying bumf. After you finish downloading, you will need to execute file you downloaded and install RealProducer.

Step 2: Preparations to encode your music file Double click icon on your desktop or from start menu called " RealProducer." In dialogue box which pops up choose 'record from file'

Now you need to enter name of file that you want to encode. Click "Browse" and browse for file. Once you have found file, click "Open" then "Next".

In next screen, enter title, author, copyright and a brief description of track to inform your listeners of kind of thing they can expect to hear when they play it. Then click "Next". Now you need to select target audience. Select "Multi-rate SureStream for Real Server G2" and click "Next". Then choose 56k Modem as a target Audience stream format. Most PCs, browsers and modems should be able to handle this.

The current screen asks for audio format. Select appropriate type based on type of file you are encoding and click "Next".

Now you will be asked to enter output file. You can choose to enter it anywhere on your hard drive but you should be able to remember exactly where you placed it. Then you should click "Next". Please ensure at this stage that you avoid any spaces in a file's name. Most servers are still susceptible to file names which aren't continuous so a file like 'wake free zone.rm' would be more easily recognised as 'wakefreezone.rm'.