8-REASONS NETWORK MARKETING DISTRIBUTORS FAIL...Written by Thom Reece
8-REASONS MLM DISTRIBUTORS FAIL... © Copyright 2004 Thom Reece All Rights Reserved There dozens of reasons why any one individual might not be successful with his/her network marketing business... or any other business for that matter.Here are a few that I can think of right off top of my head: NOT TREATING IT LIKE A BUSINESS... Network marketing or MLM is just another method of distribution of a product or service. It is a "business" in every sense of word. Many new distributors do not realize that all same skills and dedication to effort, that are required to be successful in any business, are needed in their MLM business. UNREALISTIC EXPECTATIONS... Unfortunately, this industry has reputation of making it sound too easy. Distributors, in their eagerness to build "any" type of organization, paint too rosy a picture to convince a prospective distributor to come aboard. This is a disservice to industry, recruiting distributor, and to prospect. Experienced and successful distributors do a lot of "sifting & sorting" to find right prospects for their organization. They require that prospect jump through a lot of qualifying hoops to become part of team. NOT BEING TRAINABLE... If you cannot, or will not, take coaching and instruction then MLM is not for you. Surprisingly, those with strong professional selling skills are often worst choice you can make for potential team member. They often think they must "re-invent wheel" to conform with their selling experience. Your successful upline "knows" how to work your business. Follow their lead and duplicate already successful system. POOR CHOICE OF UPLINE... Your choice of your upline sponsor is critical to your success. Most new distributors give little or no attention to this important detail. If you sponsor is not a good trainer, or is not willing to implement systems necessary to support YOU... then you have wrong sponsor. Your sponsor, in truest sense of phrase, is your "partner in success". A bad one can stifle your success... a good one can skyrocket your profits and greatly shorten our learning and selling cycle.
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PARADIGM SHIFTS & RESPONSIBILITY... © Copyright 1998-2005 Thom Reece All Rights Reserved "...one of marks of a paradigm shift is that what used to be considered peripheral, moves to center stage." (Thomas Kuhn)
What Thomas Kuhn is talking about, in quote above, is a perfect example of major paradigm shift that has occurred in peoples relationship to WORK. A paradigm can be defined as a commonly held belief . When I was growing up in Midwest it was a paradigm (a commonly held belief) that road to a happy life was to: - get a good education,
- get a good job with a big corporation
- keep your nose clean
- retire in 20 to 30 years with a secure income for life.
That belief in corporate America's willingness and/or ability to "take-care" of us, is no longer valid. Anyone still holding on to that old paradigm is headed for great disappointment and failure. The only person you can depend on to take care of you in future years is person you look at in mirror in morning....YOU! No government, no company or benevolent corporation (now there's an oxymoron) is going to be there for you. Major underlying shifts have been occurring in economy of America and world. Corporate downsizing, layoffs, offshore production, government realignments, shifts from a manufacturing/hard industry economy to an information and service systems economy with all accompanying displacement in work force, NAFTA, WTO... list goes on and on. All of these trends form a checklist of reasons for you to be taking ACTION today to assure your own financial well- being and security. I am 60 years old....I do not expect Social Security to be around when I need it. The agency may be there (impossible to kill a bloated federal bureaucracy) but it will bear no resemblance to agency that has provided for our parents. The benefits to us will be a fraction of what it should be... filled with means testing, qualifiers, etc. that did not exist in previous years....and will not provide even a bare subsistence income.
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