As marketing dollars dry up, targeted advertising is gaining. How do you run your direct response program? IMAGINE THIS: YOU OPEN AN ACCOUNT IN A MAJOR search engine by charging $10 to your credit card. You then place highly focused ads in
account pointing to relevant page of your e-commerce site. By end of day you have received 2000 visitors to your site at cost of $1000, ($0.50 per click). And best of all, you haven’t even had to pay for ads yet..
Further imagine that you have made 20 sales at $500 each, ending day with $10,000 revenue. You just made a $3000 gross profit. You then pay search engine $1000 and you are left with a net profit of $2000.
Direct Response Marketing – Redefined This is today’s reality. Immediate Purchase Intent is name of game when it comes to Direct Response Marketing. A traditional marketer on-line and off-line is not accustomed to having immediately measurable ROI like this. And Search engines are a cost effective way to acquire qualified prospects, and convert them in to buyers immediately.
Search is one of Internet’s most essential and wanted services. As popular as email, search has morphed into an advertising avenue that leverages web’s inherent ability to link consumers and small- to mid-sized businesses in ways that traditional media alternatives cannot match.
Where else can advertisers “self-serve” themselves to an audience of 200 million-plus consumers, communicate directly with only those prospects who are specifically and currently seeking goods, services and information that advertiser provides, and at a cost of $0.15-$0.50 for each customer lead? No other advertising avenue, online or offline is growing as fast as search is currently. In my opinion, search’s impressive growth through worst ad market in a decade is a testament to its value proposition and potential.
Controlled ROI The great thing about search-based advertising is that, as an advertiser you can control your keywords and ad creative in real time by adjusting position of your ads, based on its real-time measurable performance/cost analysis.
By using some simple software like GOTOAST you can do this optimization across board in all search engines, portals, directories and intermediate syndication channels such as Overture. These apps automatically check status and position of your bids as often as you choose and makes appropriate strategic bidding changes based on your parameters. It saves you money by making sure you do not overpay for your preferred position and helps increase sales by ensuring your listings are located where you want them, at price range you are willing to pay. Whether you have thousands of keywords or just very active, competitive listings, for only dollars a day, it makes your life easier and puts more money on your bottom line.
Instant Gratification And if ROI works for you, OR you are smart enough to make this work for you, one can control as much as 1 million keywords through these types of software in real time. This can help you generate large amount of revenue with a tight control on ROI, which you can measure and control every minute. Tens of thousands of business owners already know about one of best kept secrets on Internet: paying for small text advertisements on search engines on a “pay-per-click” basis. Probably best part about pay-per-click advertising is there is no waiting around. Instant Gratification. Qualified visitors to your web site, no matter what your budget is.
