7 Ways to Use Website Audio in Your Marketing Arsenal

Written by Roger C. Parker


7 Ways to Use Website Audio in Your Marketing Arsenal

Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.

Inrepparttar past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiplyrepparttar 120430 impact of your message and create stronger bonds with your visitors.

Audio’s power comes from its ability to engage more of your visitor’s senses. The more senses you engage,repparttar 120431 easier it will be to effectively communicate. Instead of just reading your words and looking at your picture, you can communicate with your voice – andrepparttar 120432 voices of your clients.

The power of audio can be appreciated by comparingrepparttar 120433 newspaper column version of Tom and Ray Magliozzi’s Car Talk withrepparttar 120434 program aired each week on National Public Radio. Althoughrepparttar 120435 newspaper column and radio program addressrepparttar 120436 same topics, it’s far more fun to listen to Car Talk – where you can experience Tom and Ray’s intonations and phrasing – than to readrepparttar 120437 same words.

Here are some ofrepparttar 120438 ways you can employ audio on your website:

-Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site and introducing some ofrepparttar 120439 features they should explore.

-Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph ofrepparttar 120440 individual speakingrepparttar 120441 testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words.

-Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, atrepparttar 120442 point of sale. People are inherently cautious about ordering products and services fromrepparttar 120443 Internet. Reassure them that their credit card and personal information are safe with you.

5 Ways to Educate Your Prospects for More Sales

Written by Roger C. Parker


5 Ways to Educate Your Prospects for More Sales

It’s impossible to sell a product or service without demand – no matter how lowrepparttar price or how bigrepparttar 120429 discount.

Education-Based Marketing creates demand by showingrepparttar 120430 prospects why they need your products and services, how to make intelligent buying decisions, and how to best use it after they buy.

Education-Based Marketing creates a ‘halo’ surrounding everything you sell.

When you promote an individual product or service, only that particular product or service benefits. But empowering customers and prospects benefits every product and service you sell.

Information pre-sells and differentiates. It builds customer confidence and positions you as credible, knowledgeable and trusted. Information sets you apart. You become a unique, trusted advisor.

Education-Based Marketing answers questions that must be answered before prospects will buy:

1.Who benefits fromrepparttar 120431 product or service?

2.What benefits doesrepparttar 120432 product or service provide?

3.When isrepparttar 120433 product or service needed?

4.Where isrepparttar 120434 product or service used?

5.How do you choose and use it?

Conventional advertising is hard to create because it’s judged by its creativity – how effectively it attracts attention, how cleverly it delivers its message and how memorable it is.

Education-Based Marketing, however, is easy to create becauserepparttar 120435 goal is to inform, rather than interrupt, manipulate or show-off. All you have to do is answerrepparttar 120436 five questions listed above.

Education-Based Marketing saves you money because technology has caught up with technique. You can do most ofrepparttar 120437 production yourself using desktop-publishing software, saving on expensive outside production costs.

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