Have you spent a lot of money on advertising with expectation that you would get many sales from 1000s of web site visitors that read your ad?
Have you poured money into driving traffic to your web site, only to have no one buying your product?
Maybe you have seen ads, “Get 10,000 visitors to your site, for only $20” . Wow, you think, that’s a great bargain, I’ll go for it. The result – 10 people visiting your site and no one buying. What’s problem? You have not effectively targeted your customers. Your field of customers is too large. Most of them are not interested in your product. You need to zero in on person that wants, needs and thirsts for your product.
How do I find my targeted customers?
1. Place yourself in your customers shoes. There’s an Indian saying that goes something like:
“You must walk a mile in my shoes, before you can understand me".
For example, if I am selling a weight loss product, I would not be targeting skinny people, but targeting those that are overweight.
2. Make a thumb nail sketch of this person
Who is your customer? What are her wants, needs and desires?
Try to understand how they think. Understanding what problems they have, will give you a clearer idea of what to offer them.
For example, let’s make a sketch of a typical overweight person: 30-50 years old Out of shape Probably married with children Under a lot of pressure, tight for time, stressed Looking for ways to improve health and wealth Lack of self esteem
3. Develop a product that addresses one or more of their needs. Always refer back to your thumbnail sketch as you write for your site. Elaborate on points that fit your product and what it delivers. As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer so you won’t go off track of what your customer wants.