7 Ways to Increase Web Site Visitors and Boost Sales

Written by Herman Drost

Have you spent a lot of money on advertising withrepparttar expectation that you would get many sales fromrepparttar 135793 1000s of web site visitors that read your ad?

Have you poured money into driving traffic to your web site, only to have no one buying your product?

Maybe you have seenrepparttar 135794 ads, “Get 10,000 visitors to your site, for only $20” . Wow, you think, that’s a great bargain, I’ll go for it. The result – 10 people visiting your site and no one buying. What’srepparttar 135795 problem? You have not effectively targeted your customers. Your field of customers is too large. Most of them are not interested in your product. You need to zero in onrepparttar 135796 person that wants, needs and thirsts for your product.

How do I find my targeted customers?

1. Place yourself in your customers shoes. There’s an Indian saying that goes something like:

“You must walk a mile in my shoes, before you can understand me".

For example, if I am selling a weight loss product, I would not be targeting skinny people, but targeting those that are overweight.

2. Make a thumb nail sketch of this person

Who is your customer? What are her wants, needs and desires?

Try to understand how they think. Understanding what problems they have, will give you a clearer idea of what to offer them.

For example, let’s make a sketch of a typical overweight person: 30-50 years old Out of shape Probably married with children Under a lot of pressure, tight for time, stressed Looking for ways to improve health and wealth Lack of self esteem

3. Develop a product that addresses one or more of their needs. Always refer back to your thumbnail sketch as you write for your site. Elaborate onrepparttar 135797 points that fit your product and what it delivers. As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer so you won’t go offrepparttar 135798 track of what your customer wants.

How to Quickly Gain Traffic to Your New Web Site

Written by Herman Drost

The problem with a new site is that it often takes a long time before it is indexed byrepparttar search engines. This means you are missing out on getting traffic and making sales. Google places new sites inrepparttar 135792 "sandbox" which means they are on "hold" for a period of time before they rank.

Here are some ways to generate immediate traffic to your web site:

1. Start a PPC (pay per click) campaign – you can begin a Google Adwords campaign and start generating visitorsrepparttar 135793 same day you set it up. Of course it is going to cost you some money but you can set a limit for how much you wish to spend. You will soon get a good idea what keywords producerepparttar 135794 most clicks for your ads. You can incorporate these keywords in your site when you optimize it forrepparttar 135795 search engines.

While you run your PPC campaign get busy with preparing your site forrepparttar 135796 main search engines. Once you have been indexed byrepparttar 135797 main ones such as Google, Yahoo and MSN and start moving up in rankings, you can scale backrepparttar 135798 amount you spend on Google Adwords. Your goal is to eventually rank high enough that you won’t have to use PPC anymore because you are getting enough visitors.

2. Optimize your site forrepparttar 135799 search engines –repparttar 135800 keywords that generatedrepparttar 135801 most clicks from your PPC campaign, should be included in your web pages. Research alternative keywords using utilities such as Wordtracker orrepparttar 135802 Overture Suggestion Tool. You can determinerepparttar 135803 popularity of those keywords by seeing how many Google Adword campaigns are running. You accomplish this by enteringrepparttar 135804 keyword or keyword phrase inrepparttar 135805 Google search engine and see how many ads appear onrepparttar 135806 right hand side ofrepparttar 135807 page. If there are a lot, that meansrepparttar 135808 keyword you chose is very popular and in high demand.

Integrate a few of your best keywords withinrepparttar 135809 text on each of your web pages. The home page should containrepparttar 135810 keywords which haverepparttar 135811 highest demand (most searches) withrepparttar 135812 least number of competing web sites. Then proceed with repparttar 135813 other pages in descending order of keyword popularity.

Make sure you also include these keywords in your meta tags, title, h1-h3 tags, links and file names. Don’t overdo it for you may get penalized for spammingrepparttar 135814 search engines.

3. Increase link popularity – this refers to how many external and internal links are pointing or linking to any particular page. External links include those that come from web sites other than your own whereas internal links are those that come from withinrepparttar 135815 same domain name. Link popularity is not based onrepparttar 135816 "quantity" of links butrepparttar 135817 "quality" of those links as well. Therefore increasing link popularity does not necessarily require having a large number of links pointing to your site but rather a good number of quality links.

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