7 ways to Improve your Marketing CreativelyBy Ja-Naé Duane And http://www.Ja-Nae.com
There are a many ways to be innovative with your marketing, no matter what field you’re in. In this article, I’m going to show you 7 ways on how to release your inhibitions and begin thinking more creatively. I’m also going to give you some exercises to enhance your creativity. 1) Common Problem and its solution A common problem that people have is
inability to think outside of
box. One of my favorite websites that deals with this is www.creativethink.com. This site will give you a fresh perspective on old ideas, or even help generate new ones.
Take your marketing strategy and try to examine it objectively. Start by seeing what is working. Is anything working? If so, why does it work? If there are parts that aren’t, then why is that? Answering these questions honestly will help you begin
creative process. 2) Imagine One of my favorite exercises (which I learned in an acting class) is to imagine that you are an object. In this case, imagine you are your product (which in my case isn’t that hard, because I am my business). Visualization is a helpful tool in recognizing what needs improvement. What are your attributes? What do you need to look better? To work more efficiently? Is there something that just doesn’t feel right? Make a list of these questions and similar ones, and then answer them. By answering these questions, you will begin to identify with your product, which in turn will help you make it more marketable. 3) Idea Time Writing down ideas is
best way to get started. I recommend that you try not to focus on
end result. In this way you’ll be more open to whatever stems from your brainstorming.
This is called “free association.” Take a word that has to do with your business; it can be
name of your business,
market you are entering, anything, and put it at
top of a piece of paper. Then without thinking, start writing
words that pop into your mind. No matter how ridiculous they seem to you, write them down. It can be anything. There are no wrong answers to this exercise. This exercise can only be successful if you really write down everything you think of.
Once you’re done, take a look at what you’ve written. Can any of these abstract notions become part of your marketing strategy? Could they become a whole new angle?
4) Simplify People have a tendency to make things more complicated than they need to be. Look at your current marketing plan: Can it be simplified? I’m a firm believer in
saying “Keep it simple.” Narrowing
focus of your marketing strategy will often yield positive results. 5) Change Change is inevitable, but it doesn’t have to be a bad thing. Use change to your advantage and help make your marketing plan stronger. How is your demographic changing? Can you move with that change in order to continue to accommodate them? How is society changing? Are there changes that could expand your audience with just a slight tweak of your marketing angle? 6) Resources There are many places to research marketing. You just have to start thinking outside
box. One of my favorite things to do is flip through
phone book. There is so much to be said for
Yellow Pages. Just open up
book and start exploring
angles. Can you collaborate with any of these businesses? If so, then how? What are their marketing strategies? Who are they marketing to? Examining other successful businesses, and even fostering relationships with them will help you on your way. 7) Collaborations This brings me to my next point: Collaboration is your best friend in business. If you are a new business owner or a performer starting out, then you need to try and reach a larger audience. Why not kill two birds with one stone and collaborate with someone who already has a large following? By doing so, you can cut your work in half.