Here are seven ways to use technology to promote your professional services on a limited budget:

Technology makes it practical to promote Obvious Expert status. You can:

• Maintain constant contact. You can keep in constant contact with clients and prospects without costs of printing and mailing.

• Educate your market. Show prospects what to look for when buying and how quality pays off in long run.

• Synergy. You can create a powerful synergy between online and offline marketing. Use print to drive website traffic!

Here are some ways to put technology to work promoting your expertise:

1. Keep in touch for free

Adobe Acrobat’s PDF file format lets you distribute attractive, easy to read, One-Page Newsletters for free via e-mail and Internet. Monthly, educational, One-Page Newsletters prove your expertise without bragging or boasting. A monthly One-Page Newsletter is far more effective than a four-page newsletter every other month, or a quarterly eight-page issue. Acrobat permits you to use type and layout to visually “voice” your One-Page Newsletter. This establishes an image and sets it apart from your competitors.

2. Drive web site traffic

Flash Paper, a file format you create with Macromedia Contribute, permits you to display formatted newsletters on your website. Visitors can immediately read and print your One-Page Newsletters without having to download them. Contribute also lets you update your website without knowledge of HTML.

Wouldn’t you like to market your business so that it moved easily forward?

What’s first thing most people do to increase salës of their products, services? They put together a description of their credentials. Then they pick up ph0ne, run an ad campaign, send out a brochure and or build a web site and ask people to buy.

Do you know anyone who has used this approach?

Have you tried it yourself?

Were you happy with number of new clients and customers you attracted?

It’s a common misperception that fastest way to attract more clients and customers is to focus on asking people to buy. It looks like obvious route, but in most cases it generates only a trickle of new clients for small business owners. It can work if you’re a large company with millions of dollars to spend building your brand. Why doesn’t this selling approach work for service professionals and small business owners?

A sale is end point or one of waypoints in your relationship with a client. Before they are ready to give you their m0ney prospects need to be confident that you have what they want, and they trust your product or service will deliver on your promises.

When you lead with a focus on selling and your credentials you run into high levels of resistance. It is like trying to row a boat backwards.