7 Ways of Building Customers' Trust With Your Web Site

Written by Herman Drost

When I purchase something from a web site I first check who is behind this site. If there is no contact information or anything aboutrepparttar owner ofrepparttar 142999 site or his/her company I move on.

Unfortunatelyrepparttar 143000 Internet attracts some people who are dishonest and prey upon unsuspecting people to make quick money for themselves.

Therefore your web site must put your visitor immediately at ease and convey honesty and integrity about it.

Here are 7 essential ways of building customers' trust:

1. Provide contact information – visitors will easily become frustrated if they have a question to resolve but can’t contact you. At least place an email address or contact form on your web site. Some people prefer to talk to a real person rather than use electronic communication so provide a telephone number and even a real address not a P.O. Box number. Answering one or 2 customer questions may be enough to win his or her trust before purchasing from your site.

2. Create an “About Us” page – here you can tell a little about yourself and/or your company. Another nice touch is to include a photo of yourself. The more you can establish a personal bond with your potential buyer,repparttar 143001 greater your chances of success.

3. Include Testimonials - testimonials is a wonderful way to showcase your product, establish credibility, and improve sales. It takes some work to get them but it is well worth it inrepparttar 143002 long run.

Here’s how to get a testimonial from your customers:

a) If you have a service oriented business, then ask for a testimonial after you have completedrepparttar 143003 work for them. This is because you are still fresh in their minds and they still have a desire to thank you forrepparttar 143004 excellent work you completed.

b) If you are selling a product i.e. e-book or software, ask for a testimonial after they have paid forrepparttar 143005 product. Send a reminder to them 1 or 2 weeks later.

You may even provide an extra incentive by giving away a copy of your product in return for a testimonial.

c) Make surerepparttar 143006 testimonial is verifiable - ask them to include their contact information such as an email address or web site address. You may even ask for a small photo to go along with what they have written. Don’t just make up a testimonial as this will look false and unprofessional.

Get Your Web Site Noticed!

Written by Michael Rock

Get Your Web Site Noticed!


by: Michael Rock

The three responses:

#1: If I put a web site out there it will be one of millions! So it's useless for me to have a website!

Usually when I get this response I reply that like everything else your web site has to be marketed. Would you start a business and never advertise? It's like signing a death warrant. Even though a web site is used as advertisement for your business in some cases it (the web site) still has to be marketed as well. I usually don't spend to much time with these people and let them get on with their lives.

#2: If I put up a web site I can sell out all of my inventory that's taking up space!

I just came across this one today, and had to letrepparttar customer know that just putting up a web site is not going to magically help him get rid of all of his excess inventory. He had to knowrepparttar 142554 finer points of how to get a web site noticed. One thing about these type of customers I noticed is that they don't realize it takes money to make money. Below I will give numerous examples that are very cost effective for getting your web site noticed. But to dorepparttar 142555 job fully and correctly, you'll have to expect to spend some money. Inrepparttar 142556 end it is always worth it. (Except if you are trying to sell ice cubes in Antarctica. Then I would highly suggest hiring an excellent salesperson.)

#3: Great! I can have a web site up to display my items 24/7! Can you point me inrepparttar 142557 right direction on how to market a web site?

These arerepparttar 142558 kind of responses I like! Someone with good business sense and knows a little bit on how to succeed in business. These kinds of customers I can speak freely to and give themrepparttar 142559 different kind of options that they can take. And this article will touch base on some ofrepparttar 142560 details on what to do. It would pay to do research on marketing fromrepparttar 142561 internet, marketing books, advisors, etc. There are many sources out there if you look.

Not all web traffic is equal!

One thing that you have to remember is that not all web traffic is equal! I added many pages detailing how to set up a SSL certificate on different control panels. Plus a FAQ page on SSL certificates andrepparttar 142562 details ofrepparttar 142563 options you have for picking a SSL certificate. (SSL certificates arerepparttar 142564 things that give you a padlocked secure site for shopping carts and what not.) As a result of this I get MUCH traffic from people usingrepparttar 142565 search engines looking for information on SSL certificates. At least a few hundred per month. This type of traffic generally already have a web site and are looking for instructions on how to install a SSL certificate they already have. I generally only sell SSL certificates to people that I designed their web pages for. It just makes it simpler for me. Although anyone is welcome to visit my site and purchase one for a web site somewhere else.

So you can see how this type of traffic is not very beneficial for making me money, but I am glad that I can helprepparttar 142566 public out in some way. I also get a fair amount of traffic from software that can be downloaded from my site. And again this does not generate much business. But one thing to remember is that this type of traffic does make your site more known and remembered, and someone may remember your site when someone talks to them about needing this or that.

How do you get web traffic that counts?

To get web traffic that counts and to make your web site known torepparttar 142567 public you have to market your site to let people know that it is there. After people know that your web site is there you will have a portal to your business where people can visit 24/7. It's like having a salesperson at your beck and call 24 hours a day, and having someone to sell your merchandise online 24 hours a day. Inrepparttar 142568 long run withrepparttar 142569 right marketing plan this can really pay off, and here are some tips on how to do it.

PPC Advertising!

You can set up a pay per click advertising campaign to however much you want to spend per month. A great deal of keyword research should be done on this and there are some courses onrepparttar 142570 web that will help you learn how to get repparttar 142571 most benefit from this. Pay per click campaigns arerepparttar 142572 results ofrepparttar 142573 sponsored listings inrepparttar 142574 search engines. The search engines have to make money some how to stay up and running! Don't they? This is why you see meta search engines slowly dying out. Here is Wikipedia's definition of PPC:

Pay per click, or PPC, is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks onrepparttar 142575 advertisement,repparttar 142576 advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click or CPC.

The most popular pay-per-click search engines are Google AdWords and Yahoo! Overture, followed by Findwhat, Shopping.com, NexTag, Bizrate and Pricegrabber. Depending onrepparttar 142577 search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Abuse ofrepparttar 142578 pay per click model can result in click fraud.

PPC engines can be categorized in "Keyword" engines and "Product" engines.

SEO or Organic Listings!

SEO (search engine optimization) is more costly at first, but pays off inrepparttar 142579 long run. Organic searches are used 80% ofrepparttar 142580 time, whilerepparttar 142581 sponsored searches are used 20% ofrepparttar 142582 time. As an example of what SEO can do for your site. If you typed in 'web development contractor' into MSN or Google you'll see my site, www.theinternetpresence.com, atrepparttar 142583 #1 position. And it is currently #18 in Yahoo! These stats were taken on 6/9/05. Some ofrepparttar 142584 things that I am going to list below will both help get your site noticed and help your web site rankings inrepparttar 142585 search engine. Be looking for www.highwebrankings.com coming soon to help you achieve these results.

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