Create your free e-mail workshop that promotes your business, products, services, or affiliate links and then offer it to site owners and e-zine publishers that complement your e-mail workshop's topic.

Explain to them how your e-mail workshop can add to their site's or e-zine's perceived value. If products you're promoting in your e-mail workshop allow you to offer an affiliate program (e.g. products or services you are selling through Clickbank), then tell site owners and e-zine publishers that they can customize product links in your e-mail workshop to reflect their affiliate ID.

Tip # 2: Breathe Life into Old Articles

Turn old articles into a free e-mail workshop. Gather them and find a common theme. Four to six articles can make up one e-mail workshop. Insert your promotional text in each module and sign up for an autoresponder account. Sign up for one that will allow you to set delivery intervals of your e-mail workshop modules. Here are some places where you can get free sequential autoresponder accounts:

- http://www.followingup.com - http://www.informationbyemail.com - http://www.rapidreply.com - http://www.parabots.com - http://www.getresponse.com

Tip # 3: Pitch Your Goodies to Solid, Targeted Leads

You need leads -- names and e-mail addresses -- and what better way to get those valuable leads than from e-mail workshop you've set on autopilot? With your e-mail workshop on autoresponse, you'll be able to keep track of people who requested your e-mail workshop.

Keep their e-mail addresses because you can e-mail them your sales pitch later. Each time you e-mail them, remind them why they're getting it from you. Mention free e-mail workshop they took only a couple of weeks ago, but also give them an option to opt-out of your update list. Give them a reason to stick around, though -- another free e-mail workshop in works, a free e-book, an exclusive report just for them.

I'll show you what I mean by giving you an example...

Let's say you're selling fishing rods. No matter how good your website is, there is no way that you should advertise link. Yes, you read that right! Because like most people, if you send people straight to your website, all you can do is hope that they buy. If you're lucky, they'll leave you their email address.

Well, let's say 200 went there. (the number doesn't matter- as you'll soon see.) At an average of just under 2% conversion (industry standard) 4 people bought your fishing rod. Great! If you sold thing for $30/each, then you just made $120 on an ad that maybe only cost you $90. The amateur thinks at this point "I'm in money."

This is type of marketing that is destroying your business.

What do I mean by that? Well, you just made $30. ($120-$90 --for sake of lesson, we'll forget about cost of manufacturing and shipping fishing rods)

Now, next week, what do you have to do in order to make that same $30 again? You have to write and pay for another ad. If everything goes same (and it might not!!) you'll earn another $30. But are you starting to see a problem here?

Every week, you are not making 4 sales, you are losing 196.

You spent your hard earned time and money to write an effective ad, you designed a good headline, you set up a well written presentation, and after that, you threw 196 people away like they were garbage! Every lead you generate from advertising costs you money, and each lead is worth its weight in Gold!

You have to use email to stay in constant contact with your leads for many reasons. (if you know these, keep reading- it gets better.)

#1. You may have to contact a lead multiple times in order to get a sale. So, out of those 196 people that you'll never see again, a lot of them were potential sales that you let slip through your fingers.

#2. If you keep all of your leads that you generate, over time you will have most valuable thing on planet for a marketer - a unique mailing list.

Now, why is a mailing list so important? Well, instead of having to re-advertise every time you want to sell another fishing rod, you can just do a Free mailing to your list, and you are just as likely (probably more) to generate sales. Plus, a mailing list is good for a lot of other reasons. Ever heard of a backend? This is when you sell your customer one product and then over time after you are in communication with them, you sell them a much more expensive product.

Now, it is hard to sell somebody something high-priced right out gate. So, if you build repore with them over time, each and every lead you have could be worth thousands of dollars in additional products.