7 Top Strategies to Building a Benefits Based BusinessWritten by Julie Jordan Scott
You hear it all time: "Attract new customers and clients based upon benefits, not features!" This truism can be spoken by new and old entrepreneurs alike. For those just starting out, it can be challenging at best to determine distinction between two! With a few simple techniques, you can easily bridge from feature, feature, feature to benefit, benefit, benefit. This will increase both your bottom line and satisfaction for yourself and your clients.1. Define separation between features and benefits. A simple example would be two grey skirts with almost identical length, cut, style. A feature of one of skirts is that it has two pockets. That particular feature becomes a benefit when one looks at results wearer may achieve through wearing pocketed skirt rather than unpocketed skirt. For example, by wearing skirt with pockets, Shari will receive following BENEFITS from this FEATURE. She will be: * An Efficient Team Player: Carry post it notes and pencils for quick jotting of notes and reminders as Shari meets colleagues on route to meetings and appointments. * Gleeful and Happy as a Parent: Shari can delight her daughter with a treat at end of day. * Surprising Mate: Shari can tuck her bonus check into her pocket and pull it out to delight her partner with an unexpected windfall. * Warm, Protected, Comfortable: On chilly days, Shari can tuck her hands into her pockets as she jets from her car to her office with speed and agility. After all, a woman with pockets can do it all! 2. Make a list of all features you can think of for your product or service. For example, you provide Search Engine Placement assistance for your clients. One features of your service would include maximizing use of keywords in your client's website.
| | 3 EASY WAYS TO LOWER YOUR COSTS!Written by Larry Dotson
1) OLD SCHOOL METHODSIf you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money. Another option would be to network your business with other businesses. You could trade leads or lists. This will cut down on your marketing and advertising costs. 2) FREE AND LOW COST You should try visiting thousands of freebie sites on internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services, etc. Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed equipment from someone else or rented equipment from a "rent-all" store. 3) SMART AND THRIFTY
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