7 Top Strategies to Building a Benefits Based Business

Written by Julie Jordan Scott

You hear it allrepparttar time: "Attract new customers and clients based upon benefits, not features!" This truism can be spoken by new and old entrepreneurs alike. For those just starting out, it can be challenging at best to determinerepparttar 117933 distinction betweenrepparttar 117934 two! With a few simple techniques, you can easily bridge from feature, feature, feature to benefit, benefit, benefit. This will increase both your bottom line andrepparttar 117935 satisfaction for yourself and your clients.

1. Definerepparttar 117936 separation between features and benefits. A simple example would be two grey skirts with almost identical length, cut, style. A feature of one ofrepparttar 117937 skirts is that it has two pockets. That particular feature becomes a benefit when one looks atrepparttar 117938 resultsrepparttar 117939 wearer may achieve through wearingrepparttar 117940 pocketed skirt rather thanrepparttar 117941 unpocketed skirt. For example, by wearingrepparttar 117942 skirt with pockets, Shari will receiverepparttar 117943 following BENEFITS from this FEATURE. She will be:

* An Efficient Team Player: Carry post it notes and pencils for quick jotting of notes and reminders as Shari meets colleagues on route to meetings and appointments. * Gleeful and Happy as a Parent: Shari can delight her daughter with a treat atrepparttar 117944 end ofrepparttar 117945 day. * Surprising Mate: Shari can tuck her bonus check into her pocket and pull it out to delight her partner with an unexpected windfall. * Warm, Protected, Comfortable: On chilly days, Shari can tuck her hands into her pockets as she jets from her car to her office with speed and agility. After all, a woman with pockets can do it all!

2. Make a list of allrepparttar 117946 features you can think of for your product or service. For example, you provide Search Engine Placement assistance for your clients. One features of your service would include maximizingrepparttar 117947 use of keywords in your client's website.


Written by Larry Dotson


If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.

Another option would be to network your business with other businesses. You could trade leads or lists. This will cut down on your marketing and advertising costs.


You should try visitingrepparttar thousands of freebie sites onrepparttar 117932 internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services, etc.

Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowedrepparttar 117933 equipment from someone else or rentedrepparttar 117934 equipment from a "rent-all" store.


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