7 Tips to Organize Your Web Site

Written by Barbara Myers


Whether you are producing your own site or having someone do it for you, here are some basics you'll need to think about before getting started.

1. Decide onrepparttar goal of your web site. Will it be informative only or will you sell services and/or products?

2. Listrepparttar 134518 topics you want to cover. These will be your main pages under your home page. Some ideas are: About Me or My Company, Products, Services, Contact Information.

3. Think about your target audience. Designrepparttar 134519 site for them. Make your web site speak to them directly enticing them to buy your products or services.

4. Decide onrepparttar 134520 atmosphere you want to project. Treat your site like a store. What themes do you want to use? Do you want to be serious or playful? Will you use soft or bright colors? What type of graphics will be most effective?

WHERE THE BIG BUCKS ARE

Written by Bob McElwain


Commonlyrepparttar price received for a product is broken down into parts. And selling price less overhead and costs is net profit. No matter how you choose to dorepparttar 134517 math,repparttar 134518 profit on each sale made early inrepparttar 134519 month can be considered as a step toward covering costs forrepparttar 134520 whole of it.

Sales made once all costs have been covered, are clearlyrepparttar 134521 sales you want. Forrepparttar 134522 profit per sale can now be considered net. And excepting taxes, these are bucks you can tuck into your pocket comerepparttar 134523 end ofrepparttar 134524 month.

Where The Real Bucks Are Made

Sales totals, net, and so forth, are a continuum inrepparttar 134525 real world. That is, as volume rises over a given interval, net increases. And conversely.

But to make a point, assume you are selling wigits in an offline shop at $100 that cost you $50. Also assume your overhead is $47 per wigit, provided you sell 100 each day. Your net is $3. per wigit.

On a day you sell 110 wigits while holding expenses constant,repparttar 134526 extra ten sold cost you only $50 each, your wholesale cost. And your net is now $50 instead of $3. These additional ten sales put an extra $500 into your pocket.

Again, this example in unrealistic, for there are no such clearly defined points. But hopefully it is clear that with fixed costs, there is a point above which sales cost you only that ofrepparttar 134527 inventory itself. And it is these sales that generaterepparttar 134528 most significant profits.

Volume Also Dictates Profits Online

The same holds online. You have fixed costs such as hosting. Phone costs vary month to month, but tend to hover within a range. If you are buying products, you have inventory costs. As inrepparttar 134529 example above,repparttar 134530 more targeted traffic you can draw over a month,repparttar 134531 better your chance of covering overhead and reachingrepparttar 134532 high profit zone where onlyrepparttar 134533 cost of inventory needs to be covered.

Targeted Traffic Is Precious

A CR (Conversion Ratio) of 2% is considered good by many. That is, if 1 in 50 visitors buy, you're doing fine. However, such models must be used only as guidelines. A gross check on how you are doing month to month.

Such thinking can be misleading. For one, such numbers can not tell you anything aboutrepparttar 134534 potential value of a particular visitor. Even if another 50 hits brings an additional sale, there is no way to determine whether it will come fromrepparttar 134535 first of these visitors, from one inrepparttar 134536 middle, or fromrepparttar 134537 last one.

Further any set of 50 may produce 10 sales, whilerepparttar 134538 next 950 produce none. The CR remains 2%. There is absolutely no way to determine which visitor will be a buyer. The best approach is to place a high value on each and every visitor. And assume each and every one will buy.

Closing Doors In The Face Of Your Visitors

Suppose that inrepparttar 134539 hypothetical offline shop described above,repparttar 134540 doors had been closed an hour early andrepparttar 134541 extra ten sales were lost as a consequence. It would mean in that example an opportunity was missed to pocket an extra $500.

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