7 Tips for Testing Your Sales and MarketingWritten by Angela Wu
One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits.
1. Try using occasional pop-up window to get more subscribers to your newsletter. Some people *really* hate these, so use them sparingly. For example, you could have a window pop up only first time someone visits your site ... or you could have one appear whenever someone leaves your site. Try different scenarios to see what works best.
2. Change price of your product and see what impact it has on sales. Even if your sales drop, you may still come out ahead when it comes to profits. Note: your sales may not drop at all; I increased price of my own booklet from $12.95 to $19.95 and sales stayed same. You never know until you try.
3. Test different sales copy on your website and in your autoresponder. Should you come on strong, be subtle, be extremely detailed? Does long sales copy do better than short copy, or vice versa? Do you get more sales by spreading your sales copy on multiple pages, or by putting it all on one page? Be sure to make backups of your previous work; if you find new copy kills sales, you can always restore previous version.
Web Site Promoting 101Written by Bill Daugherty
This article is in response to scores of emails I continuously receive from new web entrepreneurs. Their common theme is: They are new to Internet marketing. They either have a new business of their own or they have signed on as an affiliate for some wonderful new product or service, but they're not getting anywhere. They want to know how to get things going.
My first inclination is to send them following three words of advice: advertise, advertise, advertise. I know that's too trite for most people's taste, but it's great advice. However I'm sure such an answer would spur many more emails with questions such as; Where? How? How often? When? Really? So, I give them a more detailed answer that I have come to call my Web Site Promoting 101 Reply which always goes something like this.
Several years ago, founder of Wrigley Chewing Gum was on a flight from New York to his home in Chicago. The passenger in next seat recognized chewing gum tycoon and asked him a question. "Mr. Wrigley, I know your company enjoys over 90% of chewing gum market. Yet, last week I read where you are increasing your advertising budget by over 30%. With such a large share of market, why do you continue to spend so much on advertising? Why not save that money or use it for something else?"
Mr. Wrigley replied, "how fast do you think this airplane is flying?" The man answered,"oh, I guess about 600 miles per hour." Mr. Wrigley responded. "I think that's fast enough, don't you?" The man agreed that indeed, it was fast enough. "Well then," asked Mr. Wrigley, "why doesn't pilot turn off engines and save all that expensive jet fuel?"