7 Tips for Testing Your Sales and Marketing

Written by Angela Wu

One marketing technique may work wonders for someone, but that doesn't guarantee that it'll dorepparttar same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits.

1. Try usingrepparttar 125263 occasional pop-up window to get more subscribers to your newsletter. Some people *really* hate these, so use them sparingly. For example, you could have a window pop up onlyrepparttar 125264 first time someone visits your site ... or you could have one appear whenever someone leaves your site. Try different scenarios to see what works best.

2. Changerepparttar 125265 price of your product and see what impact it has on sales. Even if your sales drop, you may still come out ahead when it comes to profits. Note: your sales may not drop at all; I increasedrepparttar 125266 price of my own booklet from $12.95 to $19.95 and sales stayedrepparttar 125267 same. You never know until you try.

3. Test different sales copy on your website and in your autoresponder. Should you come on strong, be subtle, be extremely detailed? Does long sales copy do better than short copy, or vice versa? Do you get more sales by spreading your sales copy on multiple pages, or by putting it all on one page? Be sure to make backups of your previous work; if you findrepparttar 125268 new copy kills sales, you can always restorerepparttar 125269 previous version.

Web Site Promoting 101

Written by Bill Daugherty

This article is in response torepparttar scores of emails I continuously receive from new web entrepreneurs. Their common theme is: They are new to Internet marketing. They either have a new business of their own or they have signed on as an affiliate for some wonderful new product or service, but they're not getting anywhere. They want to know how to get things going.

My first inclination is to send themrepparttar 125262 following three words of advice: advertise, advertise, advertise. I know that's too trite for most people's taste, but it's great advice. However I'm sure such an answer would spur many more emails with questions such as; Where? How? How often? When? Really? So, I give them a more detailed answer that I have come to call my Web Site Promoting 101 Reply which always goes something like this.

Dear Frustrated,

Several years ago,repparttar 125263 founder of Wrigley Chewing Gum was on a flight from New York to his home in Chicago. The passenger inrepparttar 125264 next seat recognizedrepparttar 125265 chewing gum tycoon and asked him a question. "Mr. Wrigley, I know your company enjoys over 90% ofrepparttar 125266 chewing gum market. Yet, last week I read where you are increasing your advertising budget by over 30%. With such a large share ofrepparttar 125267 market, why do you continue to spend so much on advertising? Why not save that money or use it for something else?"

Mr. Wrigley replied, "how fast do you think this airplane is flying?" The man answered,"oh, I guess about 600 miles per hour." Mr. Wrigley responded. "I think that's fast enough, don't you?" The man agreed that indeed, it was fast enough. "Well then," asked Mr. Wrigley, "why doesn'trepparttar 125268 pilot turn offrepparttar 125269 engines and save all that expensive jet fuel?"

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