Your ad must focus on wants and desires of your prospects. What are their problems? What are their goals? What are their needs? Tell them how YOUR product or service can benefit them. Be as specific as possible!
1) The Headline.
This most important part of your ad! It's first thing your prospect sees. A killer headline can make difference between success and failure.
If you can't come up with a good headline, check ads in magazines and newspapers. Find a headline that grabs your attention and customize it to your product or service!
2) Focus on Those Benefits.
The features may be good, but it's benefits that make sale! Instead of stressing what your product can do, tell your reader "how" it will benefit them. People always want to know, "What's in it for me?" Will it make them smarter, richer, slimmer, healthier?
3) Keep Sentences Short and Simple.
People are busy and they won't spend time to wade through long, complicated ad copy. Short ads get read! Long ads hit trash bin. Use bullet lists to condense your information and make reading easier.