Ask any Marketing Guru and they will all agree...
"It's not quantity of traffic that your site receives, it's quality and how you turn that "visitor" into a buyer."
You know yourself there are tons of eBooks, eCourses and Reports covering how to write a profit pulling sales letter. Will that guarantee sales? There are no guarantees, however, yes, a good sales letter will definitely flip some of your visitors into buyers :o) But...
What about visitors who don't buy right then?
Many of my clients have said "Well, that's ok, I've asked them to bookmark site and come back because I am constantly adding new things or new offers."
Great idea! I strongly suggest you always encourage a visitor to bookmark your site...however, stop and ask yourself two questions?
1. Do you want to leave it to chance that your visitor will actually bookmark your site?
2. Is there something I can put into place that will not leave it to chance?
The answer to question one...No. Of course some may bookmark, but don't rely on it. Put yourself in their shoes, when you surf, do you bookmark on a regular basis? No, so why would you think others are any different???
The answer to question two...Yes, it's easy and you can put it into works immediately!
Immediate sales that your site generates is Fantastic! However, don't lose sight of those who visit, but aren't ready to buy, just yet. Those too can be flipped into buyers, they just need a little more time.
So, how do you do it? What tactic do you put into place, that will keep you site in mind of that visitor?
You offer a Report, eCourse or eBook that they can download for price of their email address.
Not just any Report or eCourse either. One that is quality driven that, they can take an apply either in THEIR own business, or depending upon your site, will give them information that is of value to THEM.
Let me give you two examples of what I mean.
First, you are a member of an affiliate program. Some visitor's will read your letter and sign up on spot some won't. You don't want to lose ones who won't, so you offer a free Report that they, once they provide their email address, will receive immediately.
You already know who your target market is...people who want to make money online. So you offer a Report or eCourse with that focus. They receive your 3-Day Report or 7-Day eCourse and now you are building rapport and trust. They like your information, have begun to trust you and through that consistent contact you are building a relationship. You have their email address and even after they have received full Report/eCourse you can continue to follow up until they: