Use testing and tracking to show you which ads are best to use in your swaps and also which ezines pay off best for you.

2. Swap a "thank you" page recommendation.

Your swap will give you excellent long term promotion of your ezine.

You'll also be able to build up your readers' trust in your recommendations because they'll see that ezine you endorsed delivers great content.

3. Write articles.

Your articles will boost your credibility, and you'll be able to attract more people to your site and ezine that are interested in what you have to offer.

4. Offer a free ebook for subscribing.

You could create an ebook that deals with a topic your target audience is interested in such as copywriting or ezine promotion.

Customer orientated newsletters are a wonderful way to market your business when on a budget. You can choose to write them yourself or even hire a ghost writer to do job for you.

One of most important elements of a newsletter is title. Not only main title itself but also title of each separate news piece. You want something catchy that will peak your customer's interest... grab their attention.

Stick to basics. Provide important, relevant and concise information. While it is acceptable to include such content as humor pieces, trivia or even recipes at times, remember MAIN purpose of this type of newsletter is to SELL your product or service and to INCREASE your customer base.

Newsletters do not have to be long and involved. They do not have to contain a specific number of pages. In fact, many readers prefer a newsletter that can be digested in a matter of a few minutes as opposed to one that is several pages in length. What is important is to provide a regular and informative piece.