Newsletters really DO work! With just a small amount of effort on your part they will work for you, even if your marketing budget a small.
Customer orientated newsletters are a wonderful way to market your business when on a budget. You can choose to write them yourself or even hire a ghost writer to do job for you.
One of most important elements of a newsletter is title. Not only main title itself but also title of each separate news piece. You want something catchy that will peak your customer's interest... grab their attention.
Stick to basics. Provide important, relevant and concise information. While it is acceptable to include such content as humor pieces, trivia or even recipes at times, remember MAIN purpose of this type of newsletter is to SELL your product or service and to INCREASE your customer base.
Newsletters do not have to be long and involved. They do not have to contain a specific number of pages. In fact, many readers prefer a newsletter that can be digested in a matter of a few minutes as opposed to one that is several pages in length. What is important is to provide a regular and informative piece.
In order to make things easier there are many companies that offer low cost newsletter management packages for businesses of all sizes. They are well worth money when you consider time you save when utilizing this service. Depending on size of your newsletter (number of pages) and number of subscribers that receive your newsletter each month, you can literally save HOURS of work with one of these packages.