Autoresponders with a broadcast feature are a low cost way to create mailing lists that your visitors can subscribe to including your own ezine that you can use to effectively market your products.

Concentrate on making your ezine a source of valuable information for your subscribers and you'll be able to create an ezine that your subscribers look forward to reading and that increases your sales.

2. Make a sample issue(s) of your ezine available by autoresponder.

Your sample issue(s) will help you to increase number of visitors that subscribe to your publication by showing them firsthand valuable content that they can expect from subscribing to your ezine.

In addition, many ezine directories allow you to submit an autoresponder address where their visitors can obtain a sample issue of your ezine.

Making a sample issue available to their visitors can help you to increase number of their visitors that subscribe to your ezine by setting your ezine apart from other publications.

3. Use your autoresponders to deliver email courses to your visitors.

Fill your courses with information that your new readers can profit from and that stresses benefits of owning your product.

If you write articles you could use these as basis of your course or even to make up different parts of your course.

In addition, you can write a course that answers commonly asked questions that you get from your visitors, subscribers, or customers.

You can also use problems that people come to you with to write up a course that increases your sales by showing your readers how your product can solve their problems.

For instance, if you wrote a manual on ezine publishing you could write up a course that shows your readers different ways to promote an ezine, or that shares with your readers different ways that they can successfully market their products to their subscribers.

4. Use your autoresponders to provide your visitors with f-ree excerpts of your informational product.

An excellent way to do this is to make a multipart report. Your f-ree report could be excerpts of a single chapter delivered over a number of days or you could use excerpts of several different chapters of your informational product to make up your f-ree report.

Despite this fact, Kenji Kitao, a professor of English at Doshisha University in Japan, points out, "English is major language of news and information...business and government...maritime communication and international air traffic control...." English headlines and text appear on more than half of newspapers published in world. Three thousand magazines publish in English for Indian readers, according to Kitao. If so many read so much English, what reason would a webmaster have for providing multiple language translations for web sites?

Well, web marketing seeks global participation by its nature. Every villager, whether dressed in a Brooks Brothers suite or shorts and sandals may click a favorite URl, and each villager speaks a unique language. Marshall McLuhan, a communication visionary, says "Our new environment compels commitment and participation." That new environment includes Internet.

So, what questions does this idea present? Perhaps just one: should a webmaster consider multiple languages for a website? If no, stop reading here, but first consider fact that Yahoo provides local (or village) site translations for 24 countries and ethnic groups. Further, Yahoo provides state specific sites for every state in U.S. Local marketing matters. Just take a look at Yahoo's home page. In fact, a study by IDC informs us that only 45% of online surfers speak English, yet 85% of Web pages appear in English.

Most webmasters work solo, or with a very small staff, and our budgets are smaller yet. We don't have a Yahoo staff of international writers. So, what do we do if this concept matters? Here are 7 rudimentary steps you may consider.