7 Simple Marketing Tips

Written by Bob Leduc

7 Simple Marketing Tips Copyright 2005 Bob Leduc http://BobLeduc.com

Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.

Tip 1: You can constantly improverepparttar effectiveness of your advertising by allocating 80 percent of your advertising budget to proven promotions and 20 percent to testing new things. When something new works better than your proven promotions, move it torepparttar 149191 80 percent group and start testing something else inrepparttar 149192 20 percent category.

Tip 2: Customers are usually receptive to more offers from you immediately after they buy. Follow up every sale with another offer for a product or service related torepparttar 149193 one they just bought. Many will accept your offer ...producing an easy sale for you.

Tip 3: Make your sales presentation more believable (and more effective) by converting general statements into specific descriptions. Instead of "quick and easy", explain exactly how quick and how easy. Also, reduce round numbers like "15 pounds" into specific odd numbers like "13.7 pounds". It sounds more authentic.

Tip 4: Most people are more interested in getting value for their money than in getting a bargain. Find some low-cost ways to enhancerepparttar 149194 perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit margin go up.

Tip 5: Search for and test some alternative marketing methods you may be overlooking. That's how one internet marketer discovered direct mail postcards. They proved to be a highly effective and very low-cost way to generate traffic to her web site. Plus they conceal her marketing efforts from competitors who can see (and copy) what she does online.

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

Written by Betty Liang

It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. I recall my days in corporate marketing when every event, whether it be a sales conference, partner summit or tradeshow had to have tchotchkes. (“Tchotchke” is Yiddish for those corporate giveaways you see at tradeshows, usually small trinkets branded withrepparttar company's logo. Ifrepparttar 149190 tchotchkes are really cool, some people even call them “swag” or “schwag.”)

It is not uncommon for marketing managers to spend upwards of $20,000 per event for straight swag. For some ofrepparttar 149191 higher-end swag, it could cost up to $30 per product when you're dealing with custom branded USB drives, mini-mice and golf gear. All inrepparttar 149192 name of brand awareness – an unquantifiable, zero-ROI marketing expense. So why do they do it? Because they can.

But where there's a will, there's a way, and small business owners excel at findingrepparttar 149193 best resources under desperate measures. Ever since I've started my own company, I've become more skilled and more disciplined at making my marketing dollars stretch. When

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