7 Simple Marketing Tips Copyright 2005 Bob Leduc http://BobLeduc.com
Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.
Tip 1: You can constantly improve effectiveness of your advertising by allocating 80 percent of your advertising budget to proven promotions and 20 percent to testing new things. When something new works better than your proven promotions, move it to 80 percent group and start testing something else in 20 percent category.
Tip 2: Customers are usually receptive to more offers from you immediately after they buy. Follow up every sale with another offer for a product or service related to one they just bought. Many will accept your offer ...producing an easy sale for you.
Tip 3: Make your sales presentation more believable (and more effective) by converting general statements into specific descriptions. Instead of "quick and easy", explain exactly how quick and how easy. Also, reduce round numbers like "15 pounds" into specific odd numbers like "13.7 pounds". It sounds more authentic.
Tip 4: Most people are more interested in getting value for their money than in getting a bargain. Find some low-cost ways to enhance perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit margin go up.
Tip 5: Search for and test some alternative marketing methods you may be overlooking. That's how one internet marketer discovered direct mail postcards. They proved to be a highly effective and very low-cost way to generate traffic to her web site. Plus they conceal her marketing efforts from competitors who can see (and copy) what she does online.