7 Secrets to Higher Sales

Written by David McKenzie

Here are 7 techniques that I am currently using to increase sales of both my own products and products that I resell through affiliate programs.

These techniques are working for me NOW!

1. Using a strong guarantee on my sales page so that potential buyers know I am serious aboutrepparttar offer I am providing. If people are not happy withrepparttar 127269 product I WANT TO give them their money back. By providing a strong guarantee you are turning potential buyers into buyers.

2. Offer a free bonus. Whether it is a bonus ebook, a bonus subscription to a newsletter or a bonus email course it does not matter. Justrepparttar 127270 act of offering a bonus makes people want to buy.

3. Tell a story. People are more interesting than products. Tell people about YOUR story. Tell them your struggles, tell them your successes and tell themrepparttar 127271 methods that have worked best for you. They want to hear about you. Once they know more about you they will buy from you.

4. Writing articles. I write lots and lots of articles andrepparttar 127272 more my articles are read by potential buyersrepparttar 127273 more likely they are to buy. They already have a taste of what I am offering which makes their buying decision that much easier.

Collateral Damage: Are Brochures Derailing Your Sales?

Written by Jill Konrath

When companies introduce new products and services, everyone is excited and upbeat - especiallyrepparttar sales force. They have a new reason to go back to old customers, a chance to knock out competitors andrepparttar 127268 potential to have a great year selling.

Yet all too often, things don’t quite work out as planned and sales come in slower than everyone projected. The tension rises. Marketing and Sales start pointing fingers, blaming each other forrepparttar 127269 lackluster results.

Sound familiar? I can’t tell you how many times I’ve seen this happen in my years as a consultant. Lots of factors are involved, but today we’re going to look at one that salespeople have total control over.

Recently I worked with a company who had just introduced a new technology product. It was way ahead ofrepparttar 127270 competition and had a strong value proposition. I spent a day out inrepparttar 127271 field with one of their salespeople to get a better understanding of their sales process.

He was a real nice guy. He’d been withrepparttar 127272 company for thirteen years and always done a decent job. We had an appointment with a good prospect - someone he had called on before, but never done business with. The sales rep’s plan was to leverage this meeting into a full-blown needs analysis.

Everything started out fine, but within 10 minutes he was heading into deep trouble. It all started when he mentioned his excitement with their new product. The buyer asked some techie questions thatrepparttar 127273 sales rep understood. They talked some more. Then,repparttar 127274 buyer askedrepparttar 127275 near-fatal question, “Do you have a brochure?”

Now you’re probably thinking that’s a good sign - that this guy was interested andrepparttar 127276 sales rep was doing a great job. Well, that’s just whatrepparttar 127277 sales rep thought too.

He quickly pulled one from his briefcase and laid it onrepparttar 127278 desk between them. The buyer leaned forward and started reading. “Can it do this?” he asked, referring to a specific capability. “How about that? What speed? How does it connect?” The barrage of questions continued for what seemed like an eternity to me.

The sales rep was getting even more excited. He pointed out other features they’d stressed atrepparttar 127279 launch meeting, highlighting how much better they were than what else was onrepparttar 127280 market. The buyer’s head was nodding, as if in agreement.

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