I used to suffer from writer's block, big time! Thus, I know through personal anguish and suffering, that it is definitely not a pleasant experience.

Especially when due date for one's project or paper is getting closer by day, and boss asks you "how's that project going" every time you don't manage to avoid him/her when you're sneaking down corridor.

WRITER'S BLOCK IS FEAR-BASED

Writer's block is a fear-based feeling. For whatever reason, many of us have this incredible fear of committing ourselves in writing whenever we are faced with a blank page or computer screen.

Fear no longer! I'm here to tell you that writer's block can be beaten!

Just realizing that writer's block is really an irrational fear that keeps us from putting pen to paper is half battle. It's actually a fear of unknown, often coupled with a fear of failure.

We secretly wonder just what exactly is going to come out of this pen/keyboard, and when it does, will we be revealing some kind of incompetent idiot who doesn't know what they're talking about?

On other hand, if we have done proper preparation, our rational mind knows that we can do it just like we did it all of those other times before.

Unfortunately, fear often wins day when it comes to writing.

As I stated above, I suffered from writer's block for many years and it was not most enjoyable of experiences.

THE 7 SECRETS

Fortunately, somewhere along way I did manage to develop a few tricks to overcome writers block. Some are obvious, others are not.

Here are my personal hard-earned secrets for overcoming writer's block:

1. Don't Write Too Soon

Before trying to write, it is important to prepare mentally for a few hours or days (depending on size of task) by mulling writing project over in back of your mind. (Just as athletes don't like to peak too soon, writers shouldn't write too soon either!).

2. Do The Preparation

Don't let that keep you from increased profits! Write masterful messages with these simple steps:

* Pull Reader in * Introduce Product * Explain Product's Significance * Tell Reader to Make a Purchase

(Examples in this article use fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.)

-------------------------- PULL THE READER IN --------------------------

First, convince your audience that your text is worth reading. Make your first sentence or two very interesting: Make a bold statement, say something seemingly ridiculous, or appeal to your prospect's emotional side. Later, tie this grabber in with rest of your copy. For instance:

"Want to make your neighbors jealous? How about with a lush, green lawn in just 2 weeks?"

-------------------------- INTRODUCE THE PRODUCT --------------------------

What is product you're advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. For example:

"Green Garden Lawn Fertilizer is taking landscaping industry by storm. What else can give you lawn of your dreams in just 15 minutes a day?"

-------------------------- EXPLAIN THE PRODUCT'S SIGNIFICANCE --------------------------

What will it do for me? This is time for details - make this section long and rich. Suggest a variety of product uses, and give examples. Make most of this opportunity to directly target your unique audience! Clearly explain how your readers will benefit from your product.