Search engine optimization refers to technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
However, please be reminded that high search engine ranking is not your only objective, and your objective should be website traffic and conversion. The following advice helps you to achieve objectives.
1. Make Sure Your Site Will Not Be Penalized Webmasters realize importance of attaining top search engine rankings. Hence, they perform many search engine optimization activities on their sites. However, improper implementation of search engine optimization can get your site heavily penalized by search engines. To avoid your website being penalized, webmasters must not commit to following practices:
- Use of hidden texts or hidden links on web pages. - Use of cloaking - Excessive automated queries to search engines like Google - Web pages loaded with irrelevant words - Keyword stuffing - Multiple pages, sub-domains, domains with substantially duplicate content 2. Select Correct Keyword Phrases Correct keyword phrases allow you to drive targeted visitors to your website. Therefore, this step determines whether your search engine optimization effort can improve business result or not.
Do not restrict yourself and be open minded in this area. You may think that most of search is coming from 1 word keyword. However, it is wrong. Most people uses 2-5 words keyword phrases because they are more descriptive and yield precise results from search engines.
In addition, think creatively and perform linguistics research can help you generate useful keyword phrases.
3. Optimize Title and Meta Tags One of important steps in search engine optimization is to optimize Title tag in your web page. Pages with keywords appearing in title tag are often assumed to be more relevant to search query than others. Remember, title tag is most important location of a web page after main content of body tag. Almost all search engines give importance to this tag.
Some search engines also give importance to presence of keyword in meta description and keyword tag. Currently, it does not applicable to Google though.
4. Optimize Website Content All search engines place emphasis on your body text content. The main content of your web page should contain keyword a considerable number of times to make search engine spiders feel that content is relevant to search query. The first two paragraphs are extremely important in search engine optimization.