So you have a web site and your building traffic, and hopefully you're showing a profit from your own product sales and/or through affiliate programs. Now it's time to look at attracting advertisers who will pay you to run their banners and/or text links on your site (and in your ezine or newsletter, if you have one.)
Know Your Visitors
The first step is to compile demographic information on your site's visitors. This is extremely important information for any potential advertiser, and is important for you in targeting potential advertisers.
There are two simple ways of collecting demographic data on your visitors. You can run a daily or weekly poll, or you can collect this information through subscription process if you have a newsletter or ezine. For example, Listbot allows you to ask demographic information of those subscribing to your ezine/newsletter. Otherwise, simply polling your visitors works too.
Don't try and collect too much information, as most people are unwilling to spend time to fill out a long form or survey, and may be quite hesitant to give too much information. Just concentrate on basics:
Country Gender Age Home Ownership Education Marital Status Children in Household Income
This information will be enough to give potential advertisers a good sense of who visits your site.
Know Your Traffic
Potential advertisers are also going to want to know how many unique visitors your site generates (and subscription base of your ezine/newsletter, if you have one.)
Many hosting companies make available your site's statistics - either as part of your monthly fee or for an additional fee. If they don't provide this service, you can find outside sources such as superstats.com, who offer various packages, depending on what stats you wish to track and how much you're willing to pay.
At very least, you will need to know your monthly unique visitor count for each page of your web site. Most services provide stats on a daily, weekly, monthly and yearly basis, and collect much more information than just unique visitors.
Determining Your Price
Now it's time to determine what you'll charge for advertising on your web site (and ezine/newsletter.) I suggest offering three advertising options:
These can pertain to both banners and text link advertisements. Prime ads are large (full color or bold text), and appear at or near top of each page. Standard ads are scaled down versions of prime ads and are generally smaller in size and may or may not have color or bold features, etc. These usually appear somewhere in middle of your page or in a side column. Basic ads are simple text links or very small banners and are normally placed at or near bottom of a page.
In setting your price, you can use a general rule of thumb: $ times number of unique visitors for length or term of ad (ad run). Prime ads: .007 cents, Standard: .006 cents, basic .005 cents.
Prime ad for your main page for a one month duration.