The most important thing for every advertiser is to find targeted market for his product. That's exactly what ezines has to offer. A targeted market. There are so many ezines out there covering so many different topics. It's easy to find highly targeted ones to advertise in. With ezine advertising you can reach thousands of targeted potential customers very inexpensively.

Lie: Ezine advertising ALWAYS works . . .

I know you've been told that all you have to do is purchase a solo ad in an ezine, ... and that's it! You'll be several thousands of dollars richer.

No! It doesn't work that way. These days ezine advertising has become so competitive that it's necessary to stand apart from competition. You'll need to do a lot work to make your ezine advertising strategy works:

Rule # 1: Be Highly Target.

I know this seems to be a quite obvious rule, but some advertisers overlook this. You need to be very careful when choosing an ezines to advertise in. Make sure that you choose an ezines whose readers are your tightly targeted prospects.

Rule # 2: Subscribe to Ezine Before You Purchase an Ad.

After you've chosen a number of ezines that target your audience, subscribe to them and check a few things before you buy an ad...

=> Quality of Ezine. It's not number of subscribers that matters, it's number of people who actually READ ezine.

=> How many ads are in Ezine. Don't expect much response from an ad in an ezine that has 15 or 20 ads per issue. Be sure that your ad will be skiped with rest.

Knowing these benefits, you want to create and submit as many articles as you can. At times, you have articles complete, but don't have anyone handy to edit them. While it's best to get at least two other edits from business associates, you can edit your articles yourself with a little help.

Use this checklist to edit your own work

1. Start your introduction with a question or startling fact. You must hook your readers with something that reaches their emotions.

2. Make your introduction only a few sentences. Your readers want to get to heart of your article fast. They want easy-to- read quick tips. Long stories can bring a yawn to your reader.

3. Make all of your sentences short. Since standard sentence length is 15-17 words, make most of your sentences under that number. Complex sentences and multiple phrases make reading tougher. Make it easy for your readers to get point fast..

4. Avoid dull, slow passive sentences. Start them with a subject, then follow with a verb to avoid passive construction. The coach marketed her business and books through submitting articles online is an active sentence. The coach's books were marketed online through submitting articles is passive. Drop linking verbs such as "is," "was," "seemed," or "had." Replace them with power, active verbs. Instead of "She is beautiful," you could say "Her beauty compels you to stare at her."

5. Aim for compelling, clear copy. Write for 8-10th grade reader. Always think "What's in it for them?"