Your ezine will help you to stay in touch with your visitors, sell your products, and promote affiliate programs you've joined to your subscribers.

Get more people to join your ezine by offering a bonus for subscribing to your ezine such as an ebook, email course, an ad or access to your membership site.

2. Publish testimonials.

Your testimonials will help you to get more of your visitors to purchase your product by showing them how your product has helped other people.

In addition to posting testimonials for your product on your site, also post testimonials for your ezine to get more of your visitors to sign up.

3. Write articles.

Your articles will help you to successfully promote your business or ezine through your resource box at end of your articles.

Promote your articles by submitting them to article announcement lists and article directories.

Also search ezine directories for ezine publishers who would like to receive article submissions.

4. Track your advertising.

Tracking your ads will show you which promotions work best and also help you to save money by showing you which promotions don't pay off for you.

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Marketing is Not Manipulating. Yvonne Finn Copywright: 2004

Marketing is actually opposite of manipulating. When marketing is done with integrity, it is about consumer and their wants and needs.

Marketing is not about using trickery or high pressure tactics to get people to buy stuff they don't want. It is about learning and listening to what potential buyers says his problem is and then, show him how your product/service will help him solve that problem.

When you see marketing as problem solving you take your ego out of equation and become more focused on your customer, his situation and how your product/service fits with his need(s).