Customers buy from you because they expect to get something more valuable to them than money they pay for it. You can assure them of getting that value by answering 7 important questions. Prospective buyers usually don't ask these questions. They may not even think of them. But they won't buy from you until all 7 questions are answered in their mind.
1. EXACTLY WHAT ARE YOU PROPOSING?
Prospects won't buy unless they know exactly what you're offering them. Make your proposition simple and easy to understand.
2. WHAT'S IN IT FOR ME?
Prospective customers don't really care about you or your company. They only care about how they can personally benefit by using your product or service. Tell them what they want to know. Describe in detail how their life will improve when they buy your product or service -- and why it's worth price.
3. HOW FAST CAN I GET IT?
The faster you can deliver your product or service more sales you'll get. Consider offering an option for overnight delivery if you sell something that cannot be delivered immediately after being purchased. One Internet marketer told me her orders increased almost 30 percent when she added option for overnight delivery -- even though she charged additional cost to customer.
4. WHAT IF I DON'T LIKE IT?
People are reluctant to risk chance of not getting what they expect after buying your product or service. Offer most liberal guarantee you can afford. An unconditional, money back guarantee will produce most sales because it completely eliminates all of customer's risk. State your guarantee prominently and in detail. Clearly reveal any conditions that apply.
5. WHY SHOULD I BELIEVE YOU?