7 Profitable Ways to Use Autoresponders

Written by Angela Wu

A visitor clicks onrepparttar link to your site and starts reading. She's intrigued and nearly ready to buy -- but at that very moment,repparttar 125042 kids come back inside and she leavesrepparttar 125043 computer to tend to them, meaning to go back later to make a purchase.

Chances are, you just lost a sale. There are countless reasons why an interested prospect may not buy right away. Even if they intend to re-visit your site later, 'later' may never come -- they might not even remember your URL!

By capturing your visitor's email address, you can follow-up with them and increaserepparttar 125044 likelihood of catching them at a time that they're ready to buy. Here are a profitable ways you can use autoresponders to help convert more of your visitors into paying customers:

__1. Distribute a Newsletter.

Most good autoresponders have two important features that are perfect for distributing newsletters: a personalisation feature, and a broadcast feature. Wouldn't you be more likely to read something that's directly addressed to you?

__2. Automate Your Sales Process.

Repeated exposure torepparttar 125045 same message has been shown to increase sales. In an short ezine ad, for example, where you only have a limited amount of space, why not publish your autoresponder address instead of a website URL? With short ads like these, your objective is to generate leads, not make a sale. By directing readers to your autoresponder, you have multiple opportunities to convert your leads into sales.

__3. Use Them to Distribute Your Articles.

Writing articles and making them freely available for reprint is an excellent way to build credibility, drive more traffic to your site, and increase sales. In return for providing content-rich articles, editors will print your 'resource box': a short description of you and your product or service. Within your resource box, you can direct readers to write to your autoresponder for a free email course, free story, or whatever is appropriate for your line of business.


Written by Jennifer Johnson

According to a new survey carried out by Alliance & where ID_NUM=9270; Leicester, one in five small business owners view tax as their greatest concern. The Chancellor has announced in his last budget that companies with profits below œ10,000 will not have to pay any corporation tax with effect from 1 April 2002. The question to be asked is: does that announcement make incorporation a more attractive option compared to being a sole trader?

The answer is that from a tax point of view, it is advantageous to trade through a limited company as long asrepparttar income is drawn fromrepparttar 125041 company byrepparttar 125042 owners as dividends from their shares andrepparttar 125043 amount of dividends drawn is restricted belowrepparttar 125044 40% band rate (i.e. œ31,063 for tax year 2002/03). That way,repparttar 125045 owners have no further personal tax ("income tax") to pay. Moreover, dividends are not subject to national insurance contributions. This is excellent news of course. But, if dividend income falls withinrepparttar 125046 higher rate bracket of income tax (i.e. above œ34,515), they will be taxed at 22.5% onrepparttar 125047 excess, which of course will increaserepparttar 125048 tax burden. The company profits are subject to corporation tax rates. Those are lower than income tax rates.

The most catastrophic scenario is whenrepparttar 125049 director takes his reward fromrepparttar 125050 company as salary. Then his/her salary is taxed at income tax rates (like a sole trader's income). That is because, unlike sole traders,repparttar 125051 tax system treats companies as separate from their owners because a company is a separate legal entity. The problem is thatrepparttar 125052 income taxes are higher than corporation tax rates. On top of that, they will be subject to employee and employer national insurance contributions, which of course increaserepparttar 125053 tax burden and render his position worse than even an unincorporated business ("sole trader"), because NIC Class 1 on payroll are higher than NIC Class 2 paid by self employed.

In contrast, a self employed person ("sole trader") is taxed at income tax rates onrepparttar 125054 profits from his business, which are added to his other sources of income. As it has already been mentioned, income tax rates are overall higher than corporation tax rates. On top of income tax, national insurance contributions class 4 are payable onrepparttar 125055 business profits within a specified band (7% on profits between œ4,615and œ30,420). National insurance contributions Class 2 are also paid by self-employed people, although those are lower than those payable by company directors on their salaries.

To illustraterepparttar 125056 above, let's take a simple example. We have a limited company and a sole trader. They both make œ60,000 profits each inrepparttar 125057 tax year 2002/03. We assume thatrepparttar 125058 company director takes a salary equal torepparttar 125059 amount of his personal allowances (untaxed income) of œ4,615 andrepparttar 125060 balance as dividends. The company will pay corporation tax at 19% equal to œ10,523 and nothing else. The sole trader will pay income tax œ16,542, National insurance Class 2 œ104 and National insurance Class 4 œ1,806. Total œ18,452. The bottom line is thatrepparttar 125061 person that has incorporated his business into a limited company will make a tax saving of œ7,929 compared to a sole trader! Isn't that fantastic?

Somebody might be wondering: why is this entire happening? The official explanation is that, this government, to helprepparttar 125062 economy grow, encourages people to leave as much profits within their businesses to be reinvested, instead of being taken out and spent.

The "unofficial line" is that, as a matter of fact, for yearsrepparttar 125063 Inland Revenue has tried to reclassifyrepparttar 125064 self-employed. The 1% in NIC hike on staff salaries aboverepparttar 125065 NIC threshold from next April adds to bothrepparttar 125066 employees' and employers' tax burden and may more than offsetrepparttar 125067 saving fromrepparttar 125068 corporation tax zero rate onrepparttar 125069 first œ10,000 of profits.

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