Autoresponders with a broadcast feature are a low cost way to begin publishing your own mailing lists including your own text based, HTML or web based ezine that increases your sales.

Your autoresponders can also be used to successfully promote your ezine by delivering sample issues of your ezine to your visitors, or you could use your autoresponders to create an archive of all your past issues.

In addition your autoresponders can be used to effectively get more subscribers to your publication by delivering a bonus for subscribing to your publication such as an email course or multipart report.

2. Swap ads with other ezine publishers.

Swapping ads can be time consuming to set up but can prove to be well worth effort as you will be able to get very targeted promotion of your ezine at no cost to you.

To get best results from your ad swaps try to swap ads for at least 3 issues in a row as repetition will increase number of subscribers you get.

Also track your ad swaps so that you will be able to tell exactly which ezines give you best response and which ad copy gives you best results.

3. Swap "thank you" page ads with other ezine publishers.

Use page your subscribers are taken to after subscribing to your ezine to advertise other ezines in exchange for those ezines doing same for you.

This can provide you with profitable ongoing promotion of your ezine for as long as other ezines continue to be published.

When picking ezines to swap with, select ezines that offer related, complimentary content but not ezines that compete directly with you.

4. Swap welcome message ads with other ezine publishers.

This works much in same way as swapping "thank you" page ads. The main difference is that not everyone that subscribes to your ezine will read your welcome email.

However, this type of swap is much easier to set up with other ezine publishers than a "thank you" page swap and will still provide you with good, long term promotion of your ezine.

5. Swap recommendations with other ezine publishers.

Swapping recommendations with another ezine publisher who has trust and respect of her subscribers can be very effective in increasing your subscriptions.

If you've been promoting your business on internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine.

So are you publishing and ezine? If not, why? Is it because you are too nervous or lack confidence?

I can understand how you feel. I've been there, even though I'm a journalist and published my own niche, non-profit newsletter for a year.

But when I started a home business and realized I needed to write about internet marketing - a subject I was still unfamiliar with - I froze up.

I simply could not think of anything to write about. I felt like I just did not have experience and knowledge I needed, because I was still learning.

I started my ezine only when things were really starting to take off and I had learned a good deal of what really worked for me in my business.

In retrospect, I don't think I'd have done it any differently, but I did learn a few things from my own experience that might make it less painful to start your new ezine.

1. Start With a Script

Writing first few issues of your ezine is like starting a conversation with a new date.

You're nervous... you want to make a good impression. Most people will use a few tried and tested formulas to break ice.

Similarly, when you want to start sending out your ezine, there are a lot of resources out there - tested formulas that experts have used with their own subscribers.

It could be a sales letter, an article, a tip, a template or anything else that you think could get you started with that first issue.

As on a first date, conversation might be a bit awkward, your sentences may sound stilted. It could be a disaster as far as you're concerned. So what!

The first few articles I ever wrote make me cringe when I read them today. But I know I needed to write them to start building my own confidence.

Disastrous first dates leave much same impression on people. But similarity to dating ends there.

Because in writing an ezine you DO get a second (and third, and fourth...) chance to make an impression.

Your date may never call back, but with your subscribers, you can try again and again till you get it right.