7 Lean Marketing Laws For The Inspired Entrepreneur Who Wants More Success By Doing & Spending Less

Written by Debbie Jenkins


The following laws will provide guidance on how to act, think and work in a lean way. You can apply these laws to all areas of your life, work and business to get bigger results fromrepparttar time you invest.

1. Multiple Rewards Aim to be rewarded multiple times for a single effort. Money can be recovered but time cannot. Time gets spent. You can't put it in a bank and you can't earn more of it. Wherever possible, you should look for ways to get paid/rewarded multiple times for each hour you invest. You will never be truly independent if your income comes from your own time and labour so package your knowledge as a product. Once you have aproduct you can sell your packaged time again and again.

2. Mistakes Are Gifts Mistakes are nothing more than "Learning Opportunities". The best way to learn more and grow more is to make more mistakes. Mistakes are unavoidable when you're learning so adopt a ready, fire, aim approach to decisions and learn as you take action. If it doesn't work you can easily make another decision to put things right again.

3. Know When To Stop Be prepared to stop what you're doing. Take stock and try something different. Don't let pride, fear of ridicule or ego get inrepparttar 103950 way of good judgement. When a mission is over, learn from it and move on.

Business Letter Etiquette

Written by Neil Payne


Business etiquette is fundamentally concerned with building relationships founded upon courtesy and politeness between business personnel. Etiquette, and especially business etiquette, is a means of maximising your potential by presenting yourself positively.

Writing a business letter is not simply a matter of expressing your ideas clearly. The way you write a letter andrepparttar etiquette you employ may have a significant impact on your success or failure in business.

Failure to observe correct business letter etiquette can result in you adopting an inappropriate tone, causing offense or misunderstandings, lack of clarity or purpose and hostility or soured relations.

The foundation of good business letter etiquette is ‘Think before you write’. You should be considering whorepparttar 103949 letter is addressed to, how and why? This will then influence style, content and structure.

Here we cover some ofrepparttar 103950 main issues relating to good business letter etiquette:

Addressingrepparttar 103951 Letter

Always make sure you have speltrepparttar 103952 recipient’s name correctly. It may sound simple, but you would be surprised at how many people fail to do so. The recipient’s name should include titles, honours or qualifications if deemed necessary.

Many people userepparttar 103953 ‘Dear Sir/Yours Faithfully’ formula when addressingrepparttar 103954 receiver. Although this is acceptable for routine matters it is impersonal and should not be used when dealing with those you know, queries or complaints. With theserepparttar 103955 ‘Dear Mr…./Yours Sincerely’ formula should be adopted.

Once a certain level of familiarity is reached it is not considered bad etiquette to use phrases such as ‘Kind Regards’ or ‘Allrepparttar 103956 best’ atrepparttar 103957 end ofrepparttar 103958 letter.

Confidentiality

Ifrepparttar 103959 content ofrepparttar 103960 letter is sensitive, personal or confidential it must be marked appropriately. Markingrepparttar 103961 letter ‘confidential’ will suffice in highlighting this fact. If you only wantrepparttar 103962 letter read byrepparttar 103963 receiver withoutrepparttar 103964 interception of a secretary or PA, mark it as ‘Private’, ‘Personal’ or ‘Strictly Confidential’. If you have received such a business letter it is good etiquette to reciprocate and ensure that all future correspondence is kept at that level of confidentiality.

Style

Proper business letter etiquette requires that a consistent and clear approach, combined with courtesy, be employed. As a rule of thumb, aim to keep all business letters formal in style. Even whenrepparttar 103965 receiver is familiar to you, it is advisable maintain a certain level of business etiquette asrepparttar 103966 letter may be seen by others or referred to by a third party inrepparttar 103967 future.

However, this does not mean you should use long or uncommon words to express yourself. This merely looks odd and makesrepparttar 103968 letter unreadable. It is best to read a letter first and consider whether you would speak to that person face to face inrepparttar 103969 same way. If not, then re-write it.

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