"7 High-Powered Selling Tactics To Increase Your Sales"

Written by Bob Leduc


Here are 7 high-powered selling tactics many businesses overlook or ignore. How many do you use?

1. CREATE HIGHER PRICED OFFERS

Increase your average size sale by combining 2 or more related products or services into a Special Combination Package. Price this combination package lower thenrepparttar total cost of buying each item separately -- and promote it as a Special Offer.

TIP: Don't complicate your package offer by including an option to buy any items separately. Limiting customers to a simple "yes" or "no" decision generates more sales than confusing them with a "yes", "no" or "which one" decision.

2. TONE DOWN YOUR CLAIMS

Avoid making any claim about your product or service that sounds exaggerated ...even if it is true. When your claim sounds too good to be true, your prospective customers will assume it's not true -- and they won't buy. Reduce any bold claims to a more believable level.

TIP: Express numerical claims as odd numbers with fractions or decimals. For example, "Our clients save 17.7 percent" sounds more believable than "Our clients save 20 percent" ...even if 20 percent isrepparttar 127325 accurate number.

3. TRIVIALIZE YOUR PRICE

Demonstrate a low cost for your product or service by breaking downrepparttar 127326 price to its lowest time increment. For example, "$349 per year" frightens many customers away. But presenting it as "Enjoy all of this for less than 96 cents a day" attracts them torepparttar 127327 low cost.

4. REVEAL WHO YOU ARE

Prospective customers are more likely to buy a product or service from a business when they can reachrepparttar 127328 person responsible for operatingrepparttar 127329 business.

Make it easy for prospects and customers to reach you. Publicize your real name and personal contact information. Include your name, address and phone number on everything you use to promote business ...including your web pages and email messages. Few prospects will actually contact you. But more will buy because they know they CAN contact you if they have a problem.

"Increase Your Sales And Profits With A Powerful Offer"

Written by Bob Leduc


Did you ever buy something you didn't really want because repparttar bonus you received was worthrepparttar 127324 price you paid? I did it this week.

Several days ago I received an offer inrepparttar 127325 mail from a leading business magazine. Only one paragraph inrepparttar 127326 two page letter mentionedrepparttar 127327 benefits I'd gain by readingrepparttar 127328 magazine. Instead, it promotedrepparttar 127329 "perfect book for entrepreneurs" I'd get free by subscribing.

The letter even enhancedrepparttar 127330 offer by guaranteeing a full refund ofrepparttar 127331 entire subscription fee if at anytime during repparttar 127332 coming year I didn't likerepparttar 127333 magazine. The free book alone was worthrepparttar 127334 subscription fee. It was an offer I couldn't refuse. I subscribed.

ALWAYS INCLUDE AN OFFER IN YOUR ADVERTISING

An irresistible offer isrepparttar 127335 number one reason why people buy something. Anytime you want to dramatically increaserepparttar 127336 response to your advertising, dramatically improve your offer.

Many small businesses don't always include an offer in their advertising. This is a costly mistake because it doesn't provide a reason for prospective customers to respond. The best way to get a response to your advertising is to make an offer your prospects can't refuse.

Your initial offer doesn't have to generate sales. It can generate leads or traffic to your business or website. An offer to generate leads or traffic requires you to develop another offer to convert those leads into customers. Developing two different offers is more work but it usually producesrepparttar 127337 maximum number of sales atrepparttar 127338 lowest cost per sale.

HOW TO DEVELOP AN OFFER

I've usedrepparttar 127339 following 4 step procedure many times to create powerful offers. It's simple and easy to follow. Even someone without special talent, skill or previous experience can use it to create a powerful offer.

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