Wouldn’t you like to close more sales? Business development is heart and soul of growth in your organization, yet not always easiest thing to do. I would like to share with you seven powerful guidelines that have brought success to my clients especially with their truly qualified prospect.1. Turn your proposal draft around in less than a week and a completed proposal in two weeks.
Time is critical, in many cases if you do not have your proposal on desk of decision maker BEFORE deadline it is tossed in trash, or at least out of consideration. You want to give decision maker plenty of time to look over your proposal, ask questions, and make their consideration. You cannot give them this time if you take 30 to 45 days to complete a proposal of any size.
2. Send a letter of intent to prospect with a quick overview describing your understanding of their requirements.
In many cases, decision maker has to get three bids, but if reasonable effort is made an only two are available, they can go with that. Letting point of contact on your proposal know you intend to bid, you understand due date, and other relevant information about who you are; they will come to expect what you have to send. When you send your proposal it is most likely to be remembered, plus you can resolve any misunderstandings and get contact information exchanged early.
3. Stay constantly in touch with your points of contacts, when requested provide useful information and be availability to answer questions.
Being available at all times for individual considering your proposal is necessary and always welcome. Nothing is more frustrating for buyer than not being able to reach a vendor who has provided a proposal. They have to be able to contact you and quickly arrange a decision. Checking in periodically with your proposal points of contact is appropriate and lets them know you are interested.
4. Ask for sale.
This should be a given, but so many present a proposal, then sit back and say “What do you think?” when they should say “Have we provided information you need to make a decision?” The objective of a proposal is to show a decision maker that you are best candidate for work and that they should pick you. Ask for sale, ask when a decision will be made, and what you can do to be company selected.
5. Monitor your calendar for important dates, proposal reviews, and all key events relevant to opportunity.