7 Great Ways to Advertise Your SiteWritten by Roger Boatwright, M.D.
1. Make your classified ads stand out in a crowd. Use all capital letters in headline, divide letters with extra spaces, add in text symbols, etc. For example, you could write, "WIN a VACATION to Las Vegas!" Another example would be, "Win A ($) Trip To Las Vegas!"
2. Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted. For example, if you are selling gardening tools, you would want to advertise on gardening, farm, tool and lawn-related discussion boards.
3. Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience.
4. Use free advertising as much as possible. Test a wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, ad swaps, joint venturing, viral marketing, web rings, message boards, trading content, etc. Don't be afraid to try something new.
Advertising that annoys: The real story.Written by Mark Levit
Critics conclude that entertaining or “creative” commercials sell better than those that are bland. But liking commercial may not really be that important in scheme of things. It all depends on needs and preferences, motivation and financial reservations of customer. The question isn't whether people like advertisement or not, it’s whether advertisement is effective in selling.
Often, people who are irritated by certain campaigns don't fall within intended target market. In 2000 Budweiser ran its ''Whassup?!'' campaign. Ad Track reported these commercials scored best with 18- to 24-year-olds; 52% of survey participants said they liked them ''a lot'', while participants 65 years old and over didn't understand them, or didn't want to; 61% disliked commercials. Yet, it's highly unlikely that Budweiser was trying to reach 65+ market.
When Toys R Us launched their campaign featuring Geoffrey giraffe to promote revamping of all Toys R Us stores, 38% of women rated advertisements highly compared to 16% of men. Since advertiser's goal was to get moms back into stores, that low rating from men was meaningless to Toys R Us.
Pier 1 started running its commercials featuring Kirstie Alley this year. Twenty-seven percent of people familiar with commercials didn’t like them, and only 6% thought that they were effective. That comes as a surprise to Pier 1 because same-store sales rose 17% in February and foot traffic is up 12% since October! The goal of most advertising is to increase sales. So, if people buy, advertising is effective—no matter what critics may say.
Let's look at some other factors that contribute to effectiveness of "irritating" or "disliked" advertising. Media weighting has a lot to do with response to advertising. It's important media plan is developed to accurately reach its target. Just right amount of frequency has been proven to increase recall, recognition and even persuasion. So a focused and targeted media schedule with effective frequency is a major influence in selling a product.