7 Great Ways to Advertise Your Site

Written by Roger Boatwright, M.D.

1. Make your classified ads stand out in a crowd. Use all capital letters inrepparttar headline, divide letters with extra spaces, add in text symbols, etc. For example, you could write, "WIN a VACATION to Las Vegas!" Another example would be, "Win A ($) Trip To Las Vegas!"

2. Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted. For example, if you are selling gardening tools, you would want to advertise on gardening, farm, tool and lawn-related discussion boards.

3. Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to joinrepparttar 149892 ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience.

4. Use free advertising as much as possible. Test a wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, ad swaps, joint venturing, viral marketing, web rings, message boards, trading content, etc. Don't be afraid to try something new.

Advertising that annoys: The real story.

Written by Mark Levit

Critics conclude that entertaining or “creative” commercials sell better than those that are bland. But likingrepparttar commercial may not really be that important inrepparttar 149839 scheme of things. It all depends onrepparttar 149840 needs and preferences, motivation and financial reservations ofrepparttar 149841 customer. The question isn't whether people likerepparttar 149842 advertisement or not, it’s whetherrepparttar 149843 advertisement is effective in selling.

Often, people who are irritated by certain campaigns don't fall withinrepparttar 149844 intended target market. In 2000 Budweiser ran its ''Whassup?!'' campaign. Ad Track reported these commercials scored best with 18- to 24-year-olds; 52% ofrepparttar 149845 survey participants said they liked them ''a lot'', while participants 65 years old and over didn't understand them, or didn't want to; 61% dislikedrepparttar 149846 commercials. Yet, it's highly unlikely that Budweiser was trying to reachrepparttar 149847 65+ market.

When Toys R Us launched their campaign featuring Geoffreyrepparttar 149848 giraffe to promoterepparttar 149849 revamping of all Toys R Us stores, 38% of women ratedrepparttar 149850 advertisements highly compared to 16% of men. Sincerepparttar 149851 advertiser's goal was to get moms back intorepparttar 149852 stores, that low rating from men was meaningless to Toys R Us.

Pier 1 started running its commercials featuring Kirstie Alley this year. Twenty-seven percent ofrepparttar 149853 people familiar withrepparttar 149854 commercials didn’t like them, and only 6% thought that they were effective. That comes as a surprise to Pier 1 because same-store sales rose 17% in February and foot traffic is up 12% since October! The goal of most advertising is to increase sales. So, if people buy,repparttar 149855 advertising is effective—no matter what critics may say.

Let's look at some other factors that contribute torepparttar 149856 effectiveness of "irritating" or "disliked" advertising. Media weighting has a lot to do with response to advertising. It's importantrepparttar 149857 media plan is developed to accurately reach its target. Justrepparttar 149858 right amount of frequency has been proven to increase recall, recognition and even persuasion. So a focused and targeted media schedule with effective frequency is a major influence in selling a product.

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