Take Guesswork out of Web Site Analysis
ZY Computing has released 123LogAnalyzer v. 3.0, an easy-to-use multi-platform tool that turns your web logs into a comprehensive analysis of your customers and prospects. 123LogAnalyzer tells you how visitors browse your web site, which pages they view and which they ignore, how long they spend on your site, and where they come from. With its new Marketing Report, you can track, analyze, and measure results by marketing campaign; 123LogAnalyzer keeps track of costs, sales, and profits by visitors, by bandwidth, and by page views and downloads.
123LogAnalyzer's web server activity report displays number of visitors, number of unique IP addresses, amount of bandwidth used, and number of hits site received, broken down by time increment, day of week, and hour of day. To learn more about information that visitors accessed, you can see which web pages were viewed, files were downloaded, directories were accessed, and images were looked at.
Referrer information includes domains and URL's that visitors came from. In addition to tracking visitors by country, program's new Geographic Reports let you track visitors by state and by major US city.
The search engine performance report displays search engines which referred visitors to site, and words and phrases that visitors searched for. It's easy to determine which search engines you've optimized your web site for, and which search engines require more work. In addition, 123LogAnalyzer provides information about which platforms and browsers people are using to visit your site. You can even identify missing files, broken links, and other errors that visitors encountered.
With its advanced filter options, 123LogAnalyzer lets you examine only those visitors who went to specific pages, or who downloaded particular files. You can also zero in on visitors who came from particular URL's, specific countries, or who visited at certain hours of day.
123LogAnalyzer's power lies in its ability to perform deep datamining. You can easily create and combine filters to extract specific information. For example, not only can you see how many visitors visited "Buy Now" page, but you can also see what other pages these people viewed, what their browsing sequence was, how many files they downloaded, what domain they came from, and what search engine keywords they used to get to your web site. Armed with this information, your can fine-tune your web site to be a more effective sales machine.