No matter why you're writing an article, it's your responsibility to make it be interesting - otherwise no one will read it. (Except you.)

So how can you make your article interesting and engage your reader? It's all about ANGLE. First pick your topic. For example, let's say your topic is something boring ... "car wax." Now, here's where many people start writing.

Stop! You need an angle! What aspect of car wax do you want to write about? Is there anything new or sexy in world of car wax that people are interested in? Some ideas: how new generation of car waxes helps protect your paint job for twice as long, OR, an overview of best five brands of car wax on market, OR what best type of wax is for your particular car. Get it? These are all angles. (By way, I've never even waxed my car, so please take these ideas with a grain of salt! ; ))

Ready to brainstorm your angles? Here are seven article "formulas" to get you started. Some elements of each may overlap with each other, but each formula is truly a distinct animal.

1. The How-To People love how-to articles! They lead reader step-by-step through how to reach an objective. They also sometimes offer resources reader can contact for more information.

What expertise do *you* have to share? Turn that subject into an interesting how-to for readers. Examples: "How to Make Your Employees Stick Around Forever," "How to Find Best Dress for Your Figure," and "How to Promote Your Business for Free."

That's a good plan to get started, but one of dangers is that Online publishers or book-selling sites may not pay you on time, pay you enough, or just go by wayside because of low profits. They pay around 30% royalties for print books and 50-70% royalty for eBooks, and send you checks periodically through mail. If you have your own Web site for your informational products, you will get to keep all of money after expenses--always a great advantage, and you will be seen as a market leader in your field.

1. Enhance your Online and brand presence with your particular "branding"--why your product or service is right choice--why you are preferred expert over your competition. For instance, one who says I can help you make your book dream a reality, faster, cheaper, and easier. How? Through designing every part of your book to sell copies--before you write a single chapter applying essential "hot selling points," and how to write each chapter much faster with less editing using "fast-forward" technique.

2. Enhance product awareness. When your targeted visitors come to you site to see your free articles and tips, will become aware of products you offer. They may not buy first time, second or even third time, but if you keep your site updated with new information every week and mark your site that you have done so, your visitors will keep coming, and up to fifty percent will buy.

3. Boost your leads fast. When you entice your reader with a testimonial or a free bonus report to leave their email address, you will be able to continue to stay in touch with them. Allow them to download a free chapter or excerpt of your eBook. Illustrate with benefits and a testimonial why they should sign up for your free ezine.

4.Reach new customers worldwide. Once you get up on Web, many people will come to your site from all over world. Your ezine or teleclass can connect with people outside your area because your subscribers or participants think so much of you that they forward good news to their friends and associates. Only targeted buyers come bringing a much higher rate of sales.