1. The Headline This is THE most important part of your ad, especially when using online advertising. The point of headline is to grab a potential customer's interest and then entice reader to go on and read rest of your ad. The best headlines tend to be those that emphasize benefits to customer, ie. what your product or service can do for them, WHY they MUST have it - right now!

2. Formatting If your ad is taking form of a webpage, or any other ad that allows use of HTML/formatting, take advantage of it. Make sure your headline stands out from rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that overall look is business-like.

Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to ads of those who haven't bothered and makes you look much more professional.

If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >> << <= => /// $$$ ~~ :) ;) Also, make sure you can actually READ most important part of your subject line - it would be awful if you were to create World's Best Subject Line, only to have most email clients cut off 'best part' so it's never even seen!

3. Focus Don't try to sell with your ad. The point is just to get potential customer interested enough to click on link to your website or autoresponder: that's all!

But, as far as Super Bowls go, losers played well. For those who care, Eagles actually covered 7-point spread. T.O. is deal, too. At least on field, anyway.

They had a chance late in game, but poor field position and bad clock management did them in. Scoring from 95 yards out with 48 seconds left? That's a tall order.

So is getting/maintaining ad recall 48 hours after final gun. Whose $80,000 per second ad was worth it? Who would've done better by writing me a fat check for $2.4 million?

Read on, and find out. True to school yard rules: Suckers Walk. Losers are up first.

Losers: Sorry, Donovan, but your three picks lands you in with GoDaddy.com, Quizno's, and Silestone. I don't care if you were ill.

GoDaddy.com had a decent concept that quickly went bad. OK. Boopsie talking to a Senate subcommittee on C-SPAN about indecency. Good start- if they cut out any hint to last year's halftime debacle. But... they couldn't resist. So buxom wench wearing a GoDaddy.com t-shirt has a near wardrobe malfunction. One of craggy senators has to hit oxygen mask.

This ad was supposed to run again, but Fox pulled it mid-game. Good idea. I bet their stomachs were in as many knots as Donovan McNabb's.

The Quizno's ad was mediocre at best. This talking baby concept is tiresome. As cliché as it may be, it's still 80% less annoying than those whack rodents in pirate hats from a couple of years ago.

The one stinky Bud Light ad was one that ESPN crowd really dug - parachute-less pilot heading out door for six of Diet Bud. Dumb. The desert island one with Cedric Entertainer was iffy, too.

Speaking of stinky... what was up with Napster’s ad? Ugh! It could wind up doing more to shut them down than Supreme Court.

This bad concept was in stark difference to their introductory spots featuring Flash animation based around their logo. Those were well-designed and entertaining. This one was as fat and ugly as seven shirtless blops they decided to show with a letter on each of their overdeveloped beer guts to spell N-A-P-S-T-E-R. It was done in house and, boy, did it show.

The manufactured “reality” of game and its atmosphere was lame and no one bought it. An ad taking place at Super Bowl should be IN Super Bowl- done real time. And... trying to take on Apple’s iTunes on price? That was second dumbest decision of this ad. No wonder it finished dead last in likability and recognition.