7 Easy tips on How to Improve Your Website Sales Letter Instantly

Written by Evelyn Lim

Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:

1. Have a Strong Call to Action. Decide what is it that you want your prospect to do when reading your sales letter. Are you asking your prospect to subscribe to your mailing list? Or is it to make a purchase? Lead your prospect torepparttar conclusion you want by making your offer sound really attractive (eg. give valuable bonuses) and making it easy for him or her to take action.

2. Get help in spotting Errors. It’s tough to have a 100 percent perfect ad copy. Solve this problem by giving a reward to your readers who spot more than five errors in your ad copy. Alternatively, ask your personal friends to help you to check for errors and buy them lunch!

3. Give a percentage of your sales to a charity. Mention this in your ad copy. This is a good strategy because your company gives back to society plus it also “propels” your prospect to act charitably (and hence make a purchase).

4. Include a good, solid guarantee or x-days-money-back period in your offer. In all respects, you are likely to improve your website sales conversion if you offer a lifetime guarantee.

The Power of the Testimonial - Making the Most of Your Customers' Satisfaction

Written by Mel-Lynda Andersen

You have just completed a major sale for one of your best customers, and they’re not just satisfied with you, your company, your products and your services – they’re ecstatic. So pleased they are with your firm that they’re singing your praises to everyone in their immediate circle, which will undoubtedly heighten awareness and even bring you new business. But wait! Before you move on and filerepparttar experience as a job well done, there’s more you can do to spread your hard-earned goodwill around to a much larger audience, and you must act quickly before that “warm and fuzzy” feeling cools down. Writing and publicizing an effective customer testimonial or success story will not only help you sell more products and services, it will also enhance your reputation and strengthen your brand awareness and appeal.

Customer testimonials are perhaps one ofrepparttar 145017 most adaptable marketing tools a company has in its promotions arsenal. If you write them correctly and effectively you can post them on your website, turn them into sell sheets, include them as references when bidding on new projects, and publish highlights from them in your company’s brochures and other promotional literature. Another bonus to producing a strong testimonial is its extended shelf life – words of satisfaction and praise can last for months, even years.

The trick to writing an effective customer success story is to tell an engaging story that will hook your new and potential customers and keep them reading untilrepparttar 145018 very end. You must answerrepparttar 145019 all-important question that’s onrepparttar 145020 mind of every single one of your customers: “What’s in it for me?” A good testimonial will not only answer that question in three-dimensional detail, it will also help your new and potential customers relate to your existing customers in a much more personal way through an exchange of shared ideas about your products and services. Whereas paid advertisements are broadcast to a wider audience that includes your target customers, testimonials are personalized stories that speak directly to your customers, enabling them to visualizerepparttar 145021 benefits of owning your products or benefiting from your services through a story told by someone with whom they can relate and share similar experiences.

INCOMPAS can assist you in writing and producing your own effective testimonials, or we can edit your existing customer success stories and offer constructive feedback on how you can strengthen them to better showcase your company. To get you started, we’ve developed a step-by-step guide to assist you in producing a winning testimonial.


Step-by-Step Plan for Stellar Customer Testimonials

1. Seek Permission. Before you do anything else, request approval from your customer to develop and publish a testimonial based on their recent experience with you – as soon as possible afterrepparttar 145022 deal is final and whilerepparttar 145023 experience remains fresh in everyone’s mind. Your customer will be far more open to this idea if you explain to them that their organization will receive additional exposure through publication and distribution ofrepparttar 145024 testimonial; you can also assure your customer that they will have ample opportunity to reviewrepparttar 145025 finished article and make whatever changes they feel are necessary before you post it on your website or otherwise broadcastrepparttar 145026 article. 2. Conduct a Professional Interview. Many companies have realizedrepparttar 145027 advantages of arranging for a separate interview with your customer to be conducted by someone outside your company. This independent approach will enable your customer to answer any questions candidly without feeling unduly pressured to overdo their praise or gloss over important details. Remember, a good testimonial mirrors real life: evenrepparttar 145028 best customer experiences include unforeseen challenges that must be solved inrepparttar 145029 course of doing business. Your testimonial will ring much truer if it contains honest comments from your customers about how you dealt with any problems that arose duringrepparttar 145030 delivery of your company’s goods and services. The person conductingrepparttar 145031 interview must be professional in both appearance and conduct; he or she must also be familiar with your company and your products and services, and also with your customer’s business. Your interviewer should not only pose questions aboutrepparttar 145032 quality ofrepparttar 145033 products andrepparttar 145034 level of customer service that they enjoyed from your company, he or she should also ask questions about any problems or glitches that arose and required resolution. Even if you don’t use these anecdotes in your finished testimonial, honest feedback from your customer can only help improverepparttar 145035 quality of your products and services inrepparttar 145036 future.

3. Record and Transcriberepparttar 145037 Interview. It is essential to capture your customer’s exact words – not your interpretation of what you think they intended. Like it or not, we all process incoming information through our own personal filters, and our own biases from our past experiences can alterrepparttar 145038 speaker’s intended meaning. Besides, few of us know shorthand, and your interviewer will be spending more time taking notes than really listening to your customer and responding to their feedback. Keep these transcribed interviews on file and refer to them often when developing future marketing pieces. You’ll be surprised at how much you’ll be able to use from a strong interview. Remember though, every time you quote one of your customers in a new marketing piece other thanrepparttar 145039 one you first developed after seeking initial permission, you must once again approach your customer and ask for permission to quote them, and be prepared to show them how their anecdote will be used and presented.

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