7 Easy-To-Do Action Steps For Attracting Hundreds Of New Subscribers And Growing Your Opt-in E-mail List

Written by Corey Rudl

I think it really goes without saying that a newsletter is a POWERFUL MARKETING TOOL. Any promotions that you send to your customers and subscribers inrepparttar future will be that much more successful because with your newsletter, you will have...

- established your credibility, - developed a reputation as an industry expert, - cultivated a relationship with your subscribers, - inspired customer loyalty, - and maintained regular contact.

Regularly give your subscribers useful or entertaining information that they will benefit from, and they will come to trust you, respect you, AND BUY FROM YOU!

Sounds great, right?

But now you’re probably left wondering, "How do I get people to subscribe?" After all, you can write hundreds of newsletters, but if you only have a handful of subscribers, it can be a lot of work for little reward.

The BIG MISTAKE I see a lot of e-business owners making is thinking that simply posting a "subscribe today" box on their web sites -- and then forgetting about it -- is going to attract subscribers byrepparttar 124347 thousands.

Even if your web site is highly trafficked, this is going to produce disappointing results.

You need to be prepared to ACTIVELY PROMOTE YOUR NEWSLETTER, muchrepparttar 124348 same way you would promote any other product or service online.

STEP #1: Promote Your Newsletter On Your Web Site!

Yes. Definitely promote your newsletter on your web site. Butrepparttar 124349 keyword here is "promote."

How motivating is it for a visitor to give you his or her name and e-mail address when presented with a subscribe box titled, "Subscribe to my free newsletter"?

Why? Why should I subscribe? How will I benefit from subscribing? What am I going to get?

Just because your newsletter is "free," doesn’t mean I want it. There are plenty of free newsletters out there I could subscribe to. What makes yours different or special?

You really need to "sell" your free newsletter to potential subscribers. In one or two short, exciting sentences CLEARLY STATE THE BENEFITS OF SUBSCRIBING to your newsletter. For example, if your web site was golf related, you might say something like,

"Subscribe torepparttar 124350 FREE 'Golf Tips' Newsletter and receive monthly tips and advice from Pro Golfers. Improve your swing, hear about world renowned golf courses, learn which clubsrepparttar 124351 experts prefer, PLUS MUCH MORE!"

It sounds a lot more interesting than "Subscribe to my free newsletter," don't you think? Visitors to your web site will think so, too!

The other tip I’d like to share is about WHERE you should place your newsletter subscription box on your web site.

First of all, DON'T HIDE IT! Your goal should be to make sure that everyone who visits your web site is offeredrepparttar 124352 opportunity to subscribe to your newsletter at least once, if not twice.

Your newsletter subscription box should appear "aboverepparttar 124353 fold" (i.e., it should be immediately visible onrepparttar 124354 first screen) of your homepage. This is where you’ll GET THE BEST RESPONSE -- andrepparttar 124355 most subscribers!

STEP #2: Offer Existing Customers A Subscription

Have you offered your existing customers a subscription to your newsletter? If you haven’t, you should e-mail them an offer like this as soon as possible! This is an easy way to GET A FLOOD OF NEW SUBSCRIPTIONS.

And be sure to add a subscription offer to your "thank you for ordering" page or e-mail. If someone is interested enough in your product or service to purchase it, you can be sure they’ll want to subscribe to your newsletter.


If you’ve offered a free subscription to your customers but received a poor response, consider making things a little more interesting by offering them a "special gift" like a free article or eBook when they subscribe.

This EXTRA INCENTIVE should dramatically boostrepparttar 124356 number of new subscriptions you receive.

STEP #3: Promote Your Newsletter In Your E-mail Signatures

An electronic signature -- also referred to as a "sig file" -- is a three to six line footer that you can attach torepparttar 124357 bottom of your e-mail messages and public forum postings. And it's a PRIME SPOT to advertise your newsletter!

Unlike a lot of other blatant advertisements, a sig file is universally accepted, so take advantage of this perfect opportunity to plug your newsletter! Anyone who receives an e-mail from you will also receive your invitation to subscribe to your newsletter.

Chances are, if you’re e-mailing them, they already have a DIRECT INTEREST in your industry or niche, so take advantage of this and offer them a free subscription right atrepparttar 124358 bottom of any e-mail you send!

"Confessions Of A Zine-O-Holic"

Written by Jo McNamara

My name is Jo and I'm a zine-o-holic. Ya know, I tell myself, "I can handle this problem. I'll just read one ezine, maybe two and then I'll stop." That might last a day or two. But before you know it, I feelrepparttar urge come over me and I'm back to reading 15-25 ezines a day.

Notrepparttar 124346 cheap stuff either. The solid-content, benefit-laden stuff. Yeah, we all have our reasons for being here. Some of you get your kicks with repparttar 124347 free ads. Some of you are like me; you enjoy reading ezines andrepparttar 124348 information they provide. Some of us get this stuff in our inbox. Some of us go to websites to get our fix. It doesn't matter. We have to facerepparttar 124349 fact that we're hooked on zines.

We can't blame it onrepparttar 124350 publishers. Sure, they offer this stuff for free. They come up to us and say, "Hey, I got some good zine. Great articles, free promotional tools. I can be your best friend. All ya gotta do is subscribe." What they don't tell you is before long you're hooked. You get a taste of one good ezine and before you know it, you're back out there; desperately trying to find another one to subscribe to.

I never thought I would end up like this. I was raised in a good family. Go to school, get a solid education and then go to work for someone else. And I did just that for a while.

I thought I had a happy life. Then it happened. To this day, I don't know how. I got into Internet marketing and that's when everything changed.

I started out innocently enough. Probably just like you. Fell for a few get-rich-quick scams. Wasted my time; wasted my money. But I got through that and thought I was gonna be okay…until I discover ezines. Then there was no turning back.

It'srepparttar 124351 same story; I'm sure you can relate to it. I subscribed to a couple of ezines. I started reading articles by Terry Dean, Rick Beneteau, Terri Seymour, Michael Southon…there are others out there; but we know who I'm talking about. I learned what it took to be successful in Net marketing. Before you know it, I wanted more. I couldn't get throughrepparttar 124352 day without reading a few ezines.

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