Let's say you already know what visitor actually wants from you since you're successful in driving targeted traffic, Right? You've tried hard to get everything there is to turn her down as your customer. That includes... your website design, guarantees, ease of interface etc.
But if you're successful in attracting her towards your site, then why you're having trouble in making sales? Here's answer:
You've forgot, or ignored to use human psychology.
Yes! Psychology. It's like electrical element in a bulb. As bulb can't produce light without its element, marketing without integrating psychology doesn't generate sales.
Now you don't have to be a psychologist in order to make sales. Luckily there are 7 proven tactics available for use. There's no hidden secret. You can use these 7 tactics to make sales whenever you wish.
Here are 7 bullets:
But remember! These bullets work best if your site is highly focused and targeted. Also a good ad copy with a little creativity is a MUST.
Bullet 1 - Create Value
The first step to making a sale is getting your prospective buyer to know your product. The best way to do this is by creating value in your prospect's mind.
The best way to create value is by listing benefits of your product, and then integrating these benefits tactfully with your prospect's need and wants.
Increasing value is easily done by simply adding bonuses that cost you little or nothing to add and create a 'package deal'. There are a lot of other techniques too. If you're successful in creating value, you're half way home. Be sure you have this basic ingredient in your overall marketing campaign.
Bullet 2 - Give Her A Personal Touch
I guess it's self-explanatory. Everyone wants to be given importance. One-to-one. Think yourself from your visitor's mind. Would you like to purchase anything if you're not given proper care and importance as a customer? I bet you don't. Everyone has self-respect.
Everyone wants to get honored. Do you know primary reason for huge success of Amazon.com? Yes, it's 'personal touch' factor. They treat their customer as king. Even if customer is a hard nut, they have a policy to please him till he gets satisfied. So do include personal touch factor in your marketing strategy.
Bullet 3 - Be Original
Create your own unique business niche. There's no other better way to achieve success than this. If you're really serious about long-term business success, this is crucial. Although coming up with a niche seems intimidating to some people, it's really very easy to find one.