Everybody in Internet marketing industry intends to do well, but truth is that only about 10% of marketers actually succeed. So today you will learn about tips that will point you in right direction to make you big profits.

I am not going to guarantee that you will make those profits, I don’t know if you will even follow these steps properly. What I do know is that these same methods are used by guru’s of internet marketing. Here are methods that will get you exposed:

1. Niche. Not only do you need to have an attractive uncluttered site, but it should be a site of only 1 common niche. For example if you decide to promote a home business opportunity, then website that your customer is directed to should be a page of only home business opportunities, information and offers of that subject.

2. Contact. If you have a list, Contact It! If you let your list sit there, your leads will disappear and you won’t sell a thing. People need to be reassured that there is a real live person out there that will help them. When your leads ask questions, answer them to best of your ability and be honest.

3. Write. Write an article about something you have knowledge of. It doesn’t have to be about your website. If you want more information about your subject, use internet to get information. After all that is what world wide web is all about. Your article should be about 1000 words (or so) long. For more tips enter “article writing in your search engine and there you have it.

4. Submit. To submit your article all you have to do is enter article submission into your search engine and submit your article copy to as many publishers as you possibly can. Make sure that you include a byline or authors box at end of your article. It will generally be a sentence or very short paragraph about your business, including a link to website. (note authors box at end of this article). This is totally free advertising that gets you into search engines.

The confidence gap exists in every imaginable industry and in most cases gap is growing wider all of time.

Case in point: go to yellow pages and look under roofing section (or any section for that matter) and see for yourself if, plus or minus 10%, every ad says basically same thing. “Dependability, service, 80 years of experience….blah, blah, blah.”

Going by yellow pages alone it’s almost impossible to tell who will really offer best service, best overall value, and exactly what you need as a customer. It would be helpful if some ads said, “We stink, we won’t deliver on our promises, we’ll quote you one price and then charge you another,” but they don’t. Every company good or bad is essentially saying same thing. As consumers we know that not all companies are equal – but how can we tell? Hence, confidence gap.

But, this problem is not isolated to yellow pages. Take any medium – TV, radio, print, or brochures and compare what competitive companies are doing. You’ll see very quickly that there is almost no significant differentiation. Oh, sure, one company may have a red ad and another a blue ad. One company may have a catchy jingle and other may not, but it’s still hard to tell which company is actually better or even which company gives greater promise of being best choice.

One area of marketing that is atrocious for most businesses is their brochure. Most brochures are loaded with clichés, worn out phrases, and platitudes that don’t mean anything. Like “dependability, quality, and service.” Any company on planet could make a claim like that and you would still have no clue if there business was any good or not.

So what about your brochure? Does it make you obvious choice to do business with, or does it just widen confidence gap?

Here is a quick 4-pronged test to give your brochure (or your other advertising) to see if it has potential of singling your company out as THE go-to company.