Not only should you be tracking where money is coming from but also where it's gone to. No point kidding yourself - it wasn't cheap was it? There were developer's costs, graphic design costs and hopefully some costs set aside for taking on web site marketing experts to get your site found. You should track what you've spent and then see what's coming through door rather than going out when it comes to your web site. To help you - in what needs to be a constant review and improve process - here are 7.5 ways to get more sales through your web site.

"Get On With It!", I hear you shout, "Tell Me The 7.5 Ways To Make More Sales!"

1. Use a professional web developer to build site in first place.

Don't cut corners or budgets. How many business owners have an idea for a business and then take up science of bricklaying to build their own shop or premises? Exactly - don't do it. Your job is to run your business effectively - not designing websites.

2. Use a professional graphic designer when your site is being developed.

If you use your friend next door we can all tell. A rough rule of thumb is to spend 10% of what you would like web site to make. Just think about that for a minute when you get ‘that guy from down pub’ to 'knock you one up for £100..". And remember - you'll need professional web development AND professional graphic design input. Web developers are not designers. Graphic designers are not web developers. Glad we've got that cleared up..

3. Use a professional web site marketing company to get your web site found - in search engines, in directories - on anywhere on web that matters.

It seems excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) more it seems to be logical choice for bringing customers to your site. However, there are some points that I haven’t seen anyone else make as of yet about effectiveness of SEO versus effectiveness of building a responsive list. I think you’ll be surprised to see which one comes out on top.

Rules and Regulations

There are rules and regulations for almost everything in life. List building and SEO are no different.

Rules for SEO: Your HTML coding has to be just so in order to rank highly on engines. Your copy (text) also needs to include specific keywords a certain number of times in specific places or you might not be accepted. And if you are accepted, unless you follow all “dos” and “don’ts” of SEO, you’ll likely not see top 10… or even top 50.

Rules for List Building: Offer a good product or service; notify your list about it, and watch sales come in.

The Only Constant Is Change

If you do get accepted in search engines, you might be tempted to rest easy. Don’t! As we’ve seen in recent months, search engines can change their policies and ranking orders at flip of a switch. If you depend on search engines for all your traffic, such a change could leave you completely out of business. Not good!