6 ‘Must-Have’ Elements of an Effective Brochure

Written by Brett Curry


Most brochures that businesses put out today end up doing little to impactrepparttar sales of that business. By applyingrepparttar 119721 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.

1.A Benefit-Filled Headline. Onrepparttar 119722 cover of most brochures you’ll usually find nothing more thanrepparttar 119723 company name, logo, and maybe a quick slogan like “committed to excellence”. This isn’t horrible, but there is a much better way to enhance your brochure. If you want to turn your brochure into a powerful sales tool you need to grab your prospects attention immediately. You do that through a benefit-loaded headline. A benefit-loaded headline is a headline that clearly and powerfully communicates a desirable benefit that your product or service offers your customers. For example a benefit-loaded headline for a heating and cooling company would be “Howrepparttar 119724 New XYZ System Can Shave $800 Off Your Utility Bill This Year”. This headline is clear, specific, and powerful. If a customer were inrepparttar 119725 market for a new heating or cooling system this headline would drawrepparttar 119726 prospect intorepparttar 119727 brochure.

2.Educational Content. Prospects read brochures because they want to makerepparttar 119728 best possible buying decision. Usually when someone reads a brochure, they are hungry for knowledge about your product or service. Make sure your brochure is written in such a way that your prospects will know more about your product or service after they readrepparttar 119729 brochure than they did before.

3.Unique Selling Proposition (USP). A USP is something that separates you from your competition. To be ultimately effective you want your brochure to cause prospects to lean toward your company instead of your competitors. Your USP is a statement that either your competitors can’t, or aren’t saying. A popular old USP that you’ll recognize is “Delivered in 30 Minutes or It’s FREE!” This USP was effective because nobody else was saying it.

How To Create Fill In The Blank Formula Headlines Templates

Written by George Dodge


Let's have a little fun with this article. I'll take a look at some headlines that I saw this last week while waiting in line atrepparttar local grocery store. Then we'll see if we can turn them into formula templates that can be used for Internet Marketing.

Are you ready. Ok, let's go.

Onrepparttar 119720 front page ofrepparttar 119721 Sun Tabloid wasrepparttar 119722 following:

End Times Shocker Killer Meteor Heads for U.S. What You Must Do NOW To Help Save Millions Of Lives! Wow, what a headline! Let's see if we can turn it in to a formula template we can use.

_________ Shocker ______________ ____ for ____ What You Must Do NOW To __________________________! Now let's see if we can fill inrepparttar 119723 blanks. How about something likerepparttar 119724 following for someone selling Retirement Planning...

Retirement Funds Shocker! Millions of Baby Boomers Headed forrepparttar 119725 Poor House! What You Must Do NOW To Save Yourself From Disaster! We could even swaprepparttar 119726 endings ofrepparttar 119727 two last lines to read...

Retirement Funds Shocker! Millions of Baby Boomers Headed for Disaster! What You Must Do NOW To Save Yourself From The Poor House! Ok, now your turn. Can you think of a way to userepparttar 119728 above formula for a headline for a product of yours? Or how about this one also fromrepparttar 119729 Sun...

10 Miracle foods to make you look 10 years younger Good Doctor Blockbuster Report __ Miracle (or similar word) ____ to make (or similar word) you(r) _____________ _____________Blockbuster Report Try this...

7 Amazing Strategies to double your list in 90 days. Internet Marketing Guru's Secret Blockbuster Report or

5 Miracle herbs to make you arthritis free! New Breakthrough Blockbuster Report Now this one from "Elle girl" magazine...

Behindrepparttar 119730 Rumors,repparttar 119731 Lindsay Lohan no one knows!

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use