1. PROVIDE LOTS OF FREE CONTENT
The lure of Internet is promise of unlimited information--for free. Information on any and every subject known to man is accessible on net.
If you want to attract potential customers to your Web site and you want to keep them coming back again and again, then provide lots of useful, interesting, or entertaining content for your visitors.
Of course, you want to make sure type of content you provide on your Web site is directly related to your product or service. Otherwise, you'll just be providing free content without any potential for selling your products or services to your visitors.
2. UPDATE YOUR CONTENT OFTEN
If you want to get your prospect list and your customer list coming back to your site, your newsletter will help, but you have to give them a reason to come back.
That reason will be fresh and interesting content on your site. Putting new content on your site is a never ending process. It's not something you do once and then forget about it.
3. CHECK FOR DEAD LINKS
It's very frustrating for Web site visitors to click on a link and find a Page Not Found message. Double check your page links and make sure there are no dead ones.
4. ELIMINATE UNDER CONSTRUCTION PAGES
You see them all time, and it is a real turn-off for Web site visitors.
Page Under Construction.
If your page is not ready for your visitors, then don't put a link to it.
Imagine opening a store and inviting people into one of your departments and then telling them that "Oh, uh, actually, this room is still under construction. Watch your head on way out."