6 Web Site Content Tips to Attract Potential Customers Like a Magnet!

Written by Joe Gracia


The lure ofrepparttar Internet isrepparttar 134766 promise of unlimited information--for free. Information on any and every subject known to man is accessible onrepparttar 134767 net.

If you want to attract potential customers to your Web site and you want to keep them coming back again and again, then provide lots of useful, interesting, or entertaining content for your visitors.

Of course, you want to make surerepparttar 134768 type of content you provide on your Web site is directly related to your product or service. Otherwise, you'll just be providing free content without any potential for selling your products or services to your visitors.


If you want to get your prospect list and your customer list coming back to your site, your newsletter will help, but you have to give them a reason to come back.

That reason will be fresh and interesting content on your site. Putting new content on your site is a never ending process. It's not something you do once and then forget about it.


It's very frustrating for Web site visitors to click on a link and find a Page Not Found message. Double check your page links and make sure there are no dead ones.


You see them allrepparttar 134769 time, and it is a real turn-off for Web site visitors.

Page Under Construction.

If your page is not ready for your visitors, then don't put a link to it.

Imagine opening a store and inviting people into one of your departments and then telling them that "Oh, uh, actually, this room is still under construction. Watch your head onrepparttar 134770 way out."


Written by Meredith Pond

If your online sales have taken a dip lately, your product or service isn't necessarily to blame. Evenrepparttar best products and services can be hidden in obscurity when covered by a blanket of bad website copy. So what can you do to make sure your copy singsrepparttar 134765 praises of not only your product, but your business smarts and credibility as well?

First of all, you need to start withrepparttar 134766 basics. Begin by printing out all pages of your web copy. Then, grab a red pen and go to work. Read carefully through each sentence of your copy, correcting any mistakes in spelling, grammar, or punctuation. If you don't feel you haverepparttar 134767 expertise to find all those common little mistakes, have someone else do it for you. Unless you have a degree in English, you're likely to miss something.

Now, some of you might be taking this advice with a grain of salt, thinking that most people don't notice or concern themselves with grammatical errors in your web copy. It's true that some people won't notice or won't care, but savvy, intelligent people (which your customers likely are) will notice, and those little mistakes can quickly add up to a gaping hole in your credibility. Don't insult your customers' intelligence by assuming they won't notice these mistakes.

After you've made it allrepparttar 134768 way through your copy, and are satisfied that your grammar is absolute perfection, read it again. Better yet, have someone else read it. The value in this is simple. If there's a sentence or paragraph that doesn't make perfect sense or fully explain what you're trying to say, you're less likely to notice it than someone who really NEEDSrepparttar 134769 information. You already know everything you're trying to explain to others, so clarity is not as big an issue for you, than for someone who knows nothing about your business. So, ask a friend, relative, or neighbor to read your copy carefully and point out anything that isn't perfectly clear. If you want to be successful, your potential customers need to have a clear picture of what you're offering.

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