Website promotion is not brain surgery, but it must be done correctly. Here are six of main components that should be emphasized in any good website promotion program:

1. Know Your Product, Describe it Clearly

2. Use Powerful Copy in Your Website, and Sales Materials

3. Create an Aggressive Link Program

4. Write Articles and Submit Them Everywhere

5. Turn Site Visitors into Leads

6. Get Instant Traffic with PPC Advertising

1. Know your product and describe it clearly

Many of us have difficulty telling other people exactly what we do. Imagine you're at a party, a meeting, or on golf course and you get asked inevitable question, "So, what does your company do?" What happens? Do you stumble around trying to remember what you told last guy who asked that question? Or do you have a clear, precise and memorable answer that you can recite back to them in one or two sentences.

It goes without saying that your clarity or confusion will be reflected in your website promotion. Make it one of your primary objectives to develop a clear explanation of your product or service, and your website promotion will fall nicely into place as a result.

2. Promote your product with powerful copy

If you want your website to create sales, then job of your most important pages is to get your primary selling message across quickly and powerfully before your impatient visitors click on to another site.

For your people audience you must get to point quickly and precisely, and with sufficient emphasis to impress your visitors that you know what you are talking about.

The Search Engines also demand a clear product definition and clear product descriptions. But in this case result should be Search Engine Optimized copy. This is because Search Engines do not read between lines. They look for clear indications of what your pages are about. And they make their decisions on basis of "keywords".

If task of "optimizing" your website seems too daunting, then look for a website promotion expert who can bundle this service with other promotional services. See "website promotion programs".

3. Create an aggressive link program

Trading links with "relevant" sites serves two important purposes. First, relevant links create an important source of direct traffic. A visitor to a related site will see link to yours, click on it, and become your visitor. Some estimates put percentage of internet traffic resulting from this kind of link as high as 21% of total traffic.

The reality is that there often simply is not enough highly affordable traffic to sustain business growth unless marketer optimizes landing page offer as well as search terms and makes them work as a team!

Search Engine Marketing works -- provided you are selling a product that has some demand, that is priced reasonably, and that you are able to satisfy basics of security and fulfillment. We can buy product names, brand names, and other hot terms that are very specific to a product we specialize in, and qualified customers will find us. The Vicious Cycle of SEM

The problem with search engine marketing is when you need to increase revenue and profitability. I cannot count number of times I have heard of marketers who have developed a list of 2,000 to 20,000 words and phrases to garner traffic. This number is inevitably reduced, sometimes to 100-150 high-performing terms, when cost per customer acquired soars beyond profitability.

Growing a list definitely grows traffic, but it can often be “bad traffic.” This traffic consists of words that are cheap, but have a .01 or even lower conversion rate during visits as well as words that have a 3% or more conversion rate, but end up costing $80-100 per acquired customer because of competition from other sellers.

For example, “ecommerce” is a high-traffic term, and results in a lot of clicks for online advertisers because searchers are usually looking for at least information if not an actual product or service. Unfortunately, this traffic is so unqualified that actually converting a visitor into a buyer of a commerce platform, consulting service, or marketing service is very unlikely.

Alternatively, names of brand name electronics equipment like Olympus C-460 can be high-conversion search terms, but even when they result in a purchase yield on sale does not merit cost paid for click. In our experience, you have to buy both product terms and category terms like these to maximize volume of traffic of your online segment.

Optimize your Landing Page

To make such a traffic purchase affordable, you need to optimize your “Landing Page” or page that PPC search term ad links to, on your site. Effective landing page optimization strategies include: