6 Ways to Promote Your Online Business Using Promotional ItemsWritten by Candice Pardue
It's getting tougher than ever to compete online these days so more companies are taking a unique approach to Internet marketing ..... custom printed promotional products to help set them apart from competition and to gain customer loyalty.If you have a business online, you can benefit tremendously by using promotional items. There's more to promotional products than just buying some printed pens, caps, t-shirts, or calenders. Here are 10 tips to show you how promotional products can help increase your web site traffic and keep your customers once they purchase from you. 1. Free Gifts to New or Loyal Customers Promotional Items such as pens, calenders, mugs, keychains, etc. make great gifts to show your appreciation to new or loyal customers. When you give a customer something of interest for free, it adds value to your offer and it also reminds her/him of your company continuously! Remember, much obliged translates into - MUCH OBLIGATED - 2. Incentive for Customer to Purchase More You can give promotional items to your customers as an incentive for them to purchase more. Many times, customers will purchase only one item. You can offer a special gift to customer if he/she purchases an additional item. For Example: If your company sells computers and printers, you might enhance customer to buy a computer with printer in a special discounted package and offer free items as a bonus, such as pens, mouse pads, office supplies, etc. Make sure it’s something he/she can use; that gift matches style and value of product. If only a small percentage of customers per day take advantage of your bonus offer, imagine what it could mean to your bottom line! It’s that simple! 3. Bring New Visitors to Your Web Site Do a campaign to bring more customers to your site. One of most successful methods to get potential customers to visit is to offer them something free of high perceived value. If you send out a weekly or monthly newsletter, you could offer a free mouse pad with each sign-up for your newsletter. Or, you could offer a free item to customers who fill out your online survey (one of most effective ways to find out what your customers really want from you).
| | Six(6) Ways to Promotion Success!Written by Clifton W. Bonney
I have been promoting websites on NET for some time now, and have seen many marketing stategies come and go. You've seen it, Expert A(Dr. Know-It-All) told you to go to his website for very BEST promotion on net. "I''ll do everything for you" Dr says. He must know, right? So, you send lots of money, and wait for traffic. Hmmm... didn't happen. No increase in hits. Well, it must have been Dr. Know-It-All. I'll try Expert B, Dr. No-You-Don't. Surely HE will be better than last because....Yahdah...Yahdah...Yahdah! Again, some big money sent...few results. So, out of desperation and a huge pain in my wallet, I finally formed my own company that I KNEW would be uncommonly useful through my trial and error experience. Hence...Clifton Enterprises' website called Click City was born. All of information in this article is available at City.....So................ If you are planning to keep up with what's working NOW, I suggest following six ways to assure success with your advertising dollars. 1. E-Zines The most amazing and under-used tool is POWER of e-zine! Think about it: How many times have you deleted an E-Zine because you didn't have time, or you assumed there was nothing in it for you. Wrong on both counts. Most online magazines have subscriber bases of over one thousand, many have more. If you place your ad in several of these @ $15-75/ad, you have substantially increased your visibility without much output. The more subscribers, more people see your message. Choose e-zines with a good base for maximum exposure, and subscribe to several at once. Read them, decide which to advertise in, and go for it. It's very inexpensive promotion. You'll find one at Click City-at end of article! 2. Opt-in lists Opt-in lists have become one of fastest growing promotional tools available lately. There are pitfalls, however. If 20,000 people join a list, and only 10% post their ad to YOUR email daily. Do you think anyone is reading YOUR ad? I think NOT! What's going to happen to your mailbox? So..... Join several lists and send your message to thousands DAILY. There are many free lists with hundreds and hundreds of members, however don't expect your message to be read. Find lists with memberships of 100-1000! You have a better chance of being seen. I wouldn't join any list with more than 1000 members unless there were other benefits of membership.
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