6 Ways to More Sales During A Slow Season

Written by Tinu Abayomi-Paul


6 Ways to More Sales During A Slow Season

Copyright © 2004 Tinu Abayomi-Paul

Unbeknownst to me, it’s a slow summer for business this year. Here I’ve been panicking when I see a sales dip over 48 hours, and some folks are complaining of not seeing Any sales for a whole week!

So, upon feeding myself a healthy slice of “I need to stop whining - there are people with real problems”, I’m departing from my regular Yahoo and Google love affair to share what I’ve been doing that has me earning a steady income.

(If you miss my Google chatter, come by on Google Tuesdays to read my blog - seerepparttar link atrepparttar 120328 end ofrepparttar 120329 article.)

Please keep in mind, I’m no millionaire, so don’t expect some miraculous windfall of cash. Many of these tips steadied my income, as I now work completely from home and make aboutrepparttar 120330 same as I used to make before taxes back when I worked as a IT Consultant.

Space permits only my top six, but you can stop byrepparttar 120331 site on Fridays for more.

#1 - Take advantage of super-cheap ezine advertising.

The prices in summer are just incredible, if you know where to look. I have a list you can check out.

#2- Submit a press release. I haven’t done this yet this year, because I have a special date that I stick to, but you should take advantage as soon as you can. Why is this time of year different?

Except for election updates, this time of year is amongrepparttar 120332 slowest for fresh news. If you’ve got a quirky story about your site, your business, services or products, make it into a press release.

But not just any press release. Research what journalists in your market want to write about, and do most ofrepparttar 120333 work for them. Have a press kit on your site where they can get pictures, and updates. It shouldn’t read like a sales letter, it should read more like a slightly longer news story that you’d see inrepparttar 120334 paper, very just-the-facts-ma’am.

A severely overlooked market for these are local journalists and smaller news papers. You might assume that because they are smaller, they don’t get read, but that’s not necessarily true. I used to save my Prince George’s County Journal when I lived in Maryland.

#3- Write articles. I know I harp on this allrepparttar 120335 time, but really, I makerepparttar 120336 majority of my money from writing articles. I give about 10% ofrepparttar 120337 knowledge I have or find for free after I test it on myself, and only charge for my secrets and special techniques. That may seem a little nuts, but crazy or not, I end up with plenty of consulting contracts with people who just don’t have time to do these things themselves.

Getting Started: The 8 Keys to Marketing Success

Written by Kim Nishida


Are you a small business owner who’s just getting started or a veteran who is eager to reviewrepparttar basics and generate more income through effective marketing? Walk through these 8 keys and turn your dread of marketing into a passion.

1. Craft your vision statement: Answerrepparttar 120327 question, “Why does my company exist?” This isrepparttar 120328 heart and soul of your organization andrepparttar 120329 platform from which you should make every decision be it marketing, product development, or customer service related.

2. Identify your ideal client: Take a hard look again at why you’re in business inrepparttar 120330 first place. Then identify who’s really going to want what you’re selling. Who’s going to understand exactly where you’re coming from and jump atrepparttar 120331 chance to do business with you? If you can identify those quality consumers, you will have a much easier time finding them.

3. Target your SWOT (Strengths, Weaknesses, Opportunities, Threats): The first two components are internal--what’s going on inside of you and your company. The last two areas are external orrepparttar 120332 outside forces you must consider. There are unlimited applications forrepparttar 120333 SWOT exercise. Email me at readytoevolve@earthlink.net for a detailed worksheet.

4. Ask, “What makes my company unique?” Why should anyone do business with you as opposed to your numerous competitors? Consider how you make decisions when faced with a choice between similar products from different manufacturers. How do you decide which car or soda to buy? Remember, each potential client asksrepparttar 120334 same question when they consider buying from you. How do you stand out? If Starbucks just sold cups of coffee, they would not be as dominant as they are today.

5. Expand your possibilities: Think BIG. A gold fish will only grow as large as its environment allows. Sliprepparttar 120335 fish into a bigger bowl and watch it grow. The same is true of your marketing plan. Think conservatively and small and your business is likely to remain that way. Dare to dream and think large. You will never reachrepparttar 120336 big goal if you think it’s not possible.

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