6 Ways to Guarantee Your Website Will Fail (and how to fix them)

Written by Jay McCormack

6 Ways to Guarantee Your Website Will Fail (and how to fix them)

1. Your website is an electronic brochure 2. Can’t be found in Google 3. Was last updated when it was created 4. Is organised how you want it organised 5. Is missing what your audience wants 6. Is home grown, and looks like it!

You’ve invested money and time into making your website what it is today, but you’re just not seeingrepparttar results. If any ofrepparttar 147120 above applies to you then you need to fix it, and fast.

The six issues above require some explanation: 1. When someone comes to your website, they can only do one of four things. They can act on something, buy something, click on something or view something. By only having an online brochure you are really only addressing 25% ofrepparttar 147121 capability of your website. 2. Being found in Google is nowrepparttar 147122 yard stick by which people judgerepparttar 147123 success of your site, in fact if you can appear inrepparttar 147124 top ten then your audience see this as an implicit recommendation by Google that you site is one ofrepparttar 147125 best. 3. “Last Updated: 24 May 2001” does not attract visitors and actually shows disrespect towards people visiting your site. Are you telling me that absolutely nothing about your business/people/products has changed in over four years! 4. At first glance this issue might sound reversed, however building a site how YOU want it organised is flawed. The issue you are dealing with is ‘organisational familiarity’. You know how your business is organised, your customers do not, and they can’t be expected to know either. You might have a sales department, a marketing department, a production department, and a research department. The worst thing you could do is build a website withrepparttar 147126 main navigation consisting of Home, Sales, Marketing, Production, and Research. Your audience shouldn’t have to know about your business structure just to buy something from you. 5. Overrepparttar 147127 years you have no doubt built a list (albeit in your head) of issues that your customers face, questions about your product/service, things you do better than your competition, or common objections to buying your product. This is invaluable information that is typically completely missing from most sites, and it really is what your audience is looking for, especially if they are buying from you without ever having spoken to you in person. 6. FrontPage is a great tool; to be honest I use it sometimes too. But I do not use it to make a decision onrepparttar 147128 look and feel forrepparttar 147129 sites that I build. A FrontPage theme does not make a great website. You need professional design, consistency in style, and a site conducive to getting your message across.

You can fix it by following these simple steps. Research, Restructure and Refine.


This is one ofrepparttar 147130 most overlooked steps in building a website and is incredibly important. You can cover this off very quickly however by looking at what your competition is doing, thinking about what your customers are asking for, and finding out whatrepparttar 147131 most common issues people are having with your product after purchasing from you. During this process you should generate a list ofrepparttar 147132 types of people that visit your website. The automatic answer is of course “customers” but this is not correct. You might home business owners, soccer moms, students, or an accountant who works for an SME just to name a few. If you can create a list of aboutrepparttar 147133 top 5 then this is a great start.

Restructure. Restructuring sounds like a big job, however with a good content management system you should be fine. Without a content management system then you are up for considerable effort, so be prepared.

Here’srepparttar 147134 key to getting this right! This isrepparttar 147135 BIG SECRET to building a great site that will actually help you achieve results.

Draw up a table with six columns, and putrepparttar 147136 following headings atrepparttar 147137 top of each column; Who, What, How, Why, When, Wake.

How to Choose Your Professional Advisors

Written by Adrian Kennelly

Those you choose to represent and advise you can make, or break, your chances of succeeding in business. Choose them wisely: these arerepparttar people you must feel comfortable with inrepparttar 146963 good times. And, perhaps more importantly, inrepparttar 146964 bad times too.

Make appointments to meet several people in each professional field. Don't settle forrepparttar 146965 first professional advisor you come across, unless you've known that person for some time already. Remember that your professional advisors are there to help you atrepparttar 146966 beginning of your business and perhaps for many years to come.

Inrepparttar 146967 beginning you are likely to need: a bank manager, accountant, solicitor.

Bank Manager

A bank manager is likely to berepparttar 146968 first professional you meet in your new business. He's also likely to be your most regular contact in future. Look for someone you like and feel you can relate to. If you already have a bank manager and are satisfied withrepparttar 146969 service you've received inrepparttar 146970 past, ask for an appointment to meet that person if you haven't done so already.

Most banks have Small Business Advisors who can help with all aspects of starting and running your own business. A massive selection of free business start-up advice is usually available. Meetings with Small Business Advisors are almost always free of charge,repparttar 146971 aim being to obtain and keep your future business. Make an appointment to visit your local advisor soon.


What you need from an accountant and what he thinks you need are two very different things. While you expect him to provide basic services of audit, taxation and general accountancy, he's got business planning on his mind, and project feasibility studies, maybe designs on altering your entire business set-up. The message is: there's more to your accountant than meetsrepparttar 146972 eye and choosingrepparttar 146973 right man or woman to represent you can save your business far more in taxes and running costs than you're ever likely to pay in fees.

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