6 Ways That Blogging Can Save You Money

Written by Tinu Abayomi-Paul


6 Ways That Blogging Can Save You Money Copyright © 2005 Tinu AbayomiPaul

Even though I’ve had several personal blogs for years, I’ve only been officially business blogging since 2003. So in going back over expenses forrepparttar last quarter, you can imagine my shock when I realized that my overall business costs were down about 19%. What saved me so much money? Surprisingly, blogging.

How can you save money with your blog? It's pretty simple, so I'll be brief.

Attract search engine traffic without payingrepparttar 124621 big bucks

If you want Google, Yahoo and MSN to pay attention to you, blog.

It doesn't have to be a whole new site, just add a directory to your existing site and start blogging. Most blog software solutions are either cheap or free.

And you can find out most basic blog information online for free (really, sometimes just typing your question into Google will do it.) by people who've actually done it. For less than $100, you can build a small library of blog tips and secrets, written by successful business bloggers.

Instead of buying links, get one-way links from blog search engines and directories, as well as getting your RSS feed content displayed at other sites.

Linking is a great way to get search engine attention and click traffic. Some people get links by trading; others by including their links atrepparttar 124622 end of freely distributed articles. Others pay to be listed, or to get linked.

In each of these scenarios, some type of trade takes place, money, free content, or a link back.

When you blog, you'll find plenty of search engines and directories that are willing to list you free of charge. Forrepparttar 124623 most part you won't need to link back - you'll get a one-way link from site favored by search engines, often using text that you select yourself.

If 90 or more of these free, legitimate links back to your site is worth your time, then get you blog in motion.

Not only that, if you update frequently, other sites may want to display your RSS feed content on their sites. To encourage them to do so, put a link on your page with instructions on how to do so. Ever since I put one onrepparttar 124624 front of my site, various feeds from my main site have turned up inrepparttar 124625 most unexpected places.

Cheaper way to study your audience.

As your blog gets more popular, you may start to find that on any given day, you have a representative cross-section of prospects and clients at your site. If you have a question for them, you can just... ask.

True, you can post a link to a survey in your newsletter or on your site, but these are not as interactive asrepparttar 124626 ability for your audience to comment. They will comment, and you can reply to ask them to expand, or clarify. Conversation gets going and before you know it, a bond is formed, a much stronger bond than occurs in a one-way conversation.

Cheaper (and faster) way to start a resource or authority site.

Basic Website Promotion for the Novice

Written by Brian Basson


Basic Website Promotion forrepparttar Novice, by Brian @ RankAdvance Many website owners & smaller internet businesses simply cannot afford to hire a specialized web marketing / promotion firm to properly market their site for them. [link] This is notrepparttar 124620 end ofrepparttar 124621 world for them - there are other possibilities, many of them free and only acquiring a bit of your time. Basic website promotion requires very little skill, rather just a few pointers of what needs to be done !

Let's say your site is ready to be seen onrepparttar 124622 www. You have done allrepparttar 124623 necessary things to optimize your site to a decent degree, ie. good title tags, description & keyword tags, plus have enough related content. The links between pages are all there, and you have a proper site map.

This will now berepparttar 124624 very first time you market your site onrepparttar 124625 www. We assume that your site doesn't appear on any search engine, nor have any other link (direct or indirect) to it.

Step 1 : Submitting to Major Directories & Search Engines

This is a logical step, and one that can take lots of time, especially if you do manual submitting. It can take many weeks, sometimes months before a search engine will visit and index your site. There is also a risk that your site might not even be indexed.

There is a shortcut that we can recommend. Ask a friend or acquaintance with a website already indexed byrepparttar 124626 major search engines (Google, Yahoo, MSN, etc.) to place a temporary link on their site to your "new website". This will ensure a much faster inclusion inrepparttar 124627 search engines, and whenrepparttar 124628 search engines visit your friend's site again, your site will be "seen",repparttar 124629 link followed, and your site indexed. Your link can now be removed fromrepparttar 124630 friend's site, except of cause if it's a related site to yours (an added bonus as you will have incoming link number one to your site).

Cont'd on page 2 ==>
 
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