It's one of biggest challenges to getting your business started.

Finding products to sell online that you enjoy working at and that attract an ongoing stream of "hungry" buyers is THE most important success factor to doing business - period!

For those of you that want to create their own infoproducts, it's even more important since you will be investing time, energy and your emotions into your products.

Thousands of subscribers to my "Online Marketing Success Secrets Revealed" (http://www.infoproductcreator.com/ezine1.html) Newsletter, experts and aspiring infoproduct creators struggle with same 6 questions...

Do these questions keep you awake at night?

1. What do I like doing enough that I would spend a few weeks developing a product, and years marketing and supporting them?

2. How do I know if ENOUGH people will purchase my product to achieve my goals?

3. Will people pay for my knowledge - even if I'm not an expert?

4. How do I test for demand BEFORE I spend weeks or months developing my products?

5. Do I have to write a 150-page book to make money?

6. What topics sell - it seems like only "Making Money" type products are selling.

Listen - you are NOT first to wonder about these questions.

In fact, your success depends on getting PAST these doubts - so let's take each one and work through them - OK?

1. DO I HAVE TO REALLY LOVE MY TOPIC?

Two answers to this question - you CAN develop a winning product about a subject that you are not completely passionate about.

Professional writers do it all time.

Here's catch.

A great deal of your success marketing infoproducts online will depend on MORE than just selling 1 product. It will depend on...

a) Your ability to market additional products - yours and others. b) Your ability to create great publicity campaigns, partnerships, follow up sales campaigns, loyalty with your readers c) Your ability to support and ADD-VALUE to your prospective and existing customers d) Your ability to gain MOMENTUM in your business by tapping into your customer base and continuing to provide them high-value, back-end products

Are you seeing it?

Yes, you can develop an article, book, booklet, eBook or whatever infoproduct you favor about a topic you are less than thrilled about - BUT...

You MUST be willing to live with that market for years to come!

For that reason alone, it's worth finding a market and subject that both interests you AND has great potential.

Here's a real-world example.

Just over 1.5 years ago I developed my own eBook aimed at empowering product developers with proven ways to tap into a flood of market demand, test their ideas and quickly generate products that sell like wildfire.

The original ebook - "The Ultimate Information Entrepreneur's Success Package" at:

http://www.infoproductcreator.com

took me 4 weeks to develop - start to finish.

Not bad.

It's because I knew my topic so well that I was able to produce a 110 page eBook and accompanying interviews within weeks.

Since that time I have written well over 60 articles, published a regular ezine, updated my product 3 times, written several special reports, created hard-hitting websites, press releases, ads and added hundreds of pages of content to my websites.

All of that is not including more than 40 interviews, reviews, publicity events and other projects I've been involved in - ALL ON THE SAME TOPIC.

Add to that hundreds of hours of email and phone conversations with joint venture and affiliate partners who sell my product for me each and every week.

Now - all of this activity has put tens of thousands into my hands, from this one single book, not to mention other products I sell.

POINT IS: Marketing The Product YOu Create Will Mean Living With Your Product Each and Every Day As You BUild Your Business. You Can Make A Fortune, But It Takes Some Effort Each and Every Day. You MUST Be Passionate Enough About Your Topic To Stay Motivated and Focused - That's Secret To Building Your Own Infoproduct Empire Online.

2. HOW DO YOU ESTIMATE DEMAND FOR YOUR INFOPRODUCT IDEA

Now we're into details that will skyrocket you into top 5% of infoproduct developers online - that will set you aside from 95% of others who do NOT consider demand for their topic.

Just for sake of argument - I'm going to use an example of a hobby that some of you may have, model airplanes. You know, those little scale airplanes that get so many hobbyists out of bed at ungodly times of morning - addicting to smell of Naptha gas.

Here's a few ways you can can estimate demand for your proposed market...

a) Use online tools to seek out demand. The three best tools (and they are completely free) to use are:

- Overture keyword search tool: http://inventory.overture.com/d/searchinventory/suggestion/

A search for model airplanes brings up some interesting information -

- Over 55,000 searches on this topic in less than 1-month (Not Bad!) - Second most searched topic RELATED to model airplanes is Model Airplane News - OK, so people want information. - Several search categories include searches done on various products, evidence that this market is willing to spend money. b) Now if you had a tool such as Adword Analyzer --

http://www.infoproductcreator.com/part/adwanalyze

Then you would see that supply of websites that come up when searching for model airplanes is quite small - relative to other keyword searches.

In addition, with this incredible tool, you would see that there are very few current Google Adwords or Overture.com campaigns being purchased. What's that mean?

It means that you can use one or both of these tools to generate almost INSTANT high-quality traffic to your site for a fraction of what most other high-demand keywords would cost.